{"id":4924,"date":"2019-08-14T14:30:39","date_gmt":"2019-08-14T20:30:39","guid":{"rendered":"https:\/\/kmsmarketingstrategies.com\/?p=4924"},"modified":"2019-08-14T15:00:29","modified_gmt":"2019-08-14T21:00:29","slug":"capturing-your-audience","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/capturing-your-audience\/","title":{"rendered":"Capturing Your Audience"},"content":{"rendered":"

Reel in potential consumers (and keep current clients captivated) with these easy photography tips and tools.<\/p>\n

Your Photography Toolbox<\/u><\/strong>:<\/strong><\/h2>\n

Not a world-class photographer? No problem! Browse thousands of free, high-quality stock photos on websites such as Unsplash, Pixabay, Pexels, Reshot, and StockSnap, and download with just a click.<\/p>\n

If you can, select photographs for your digital aesthetic that match your brand. (If you\u2019re a cutting-edge tech company with a brand entrenched in blues and turquoises, stay away from the picture of the bright magenta laptop. If your brand is bright and fun, don\u2019t fill your Insta feed with black-and-white minimalism.)<\/p>\n

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Taking Your Own Photos<\/u><\/strong>:<\/strong><\/h2>\n

Are you taking your own photos? Feeling intimidated because you don\u2019t have a professional camera? Don\u2019t sweat it! Capture great photos with your phone with these helpful do\u2019s and don\u2019t\u2019s.<\/p>\n

\"\"<\/p>\n

The Do\u2019s<\/u><\/strong>:<\/strong><\/h2>\n

Use natural lighting.<\/strong> This creates a more authentic feel and makes photos look less staged.<\/p>\n

\"\"<\/p>\n

Take photos with personality! <\/strong>A little attitude is always welcome. Whether or not there\u2019s a person involved, there are many ways add some character to your shots. Consider: a cupcake piled with a mountain of icing and rainbow sprinkles, or a business woman in bold sunglasses. What emotion are you hoping to evoke?<\/p>\n

Add a pop of color. <\/strong>Depending on your brand, pops of color is a great way to sneak in some brand recognition for your audience.<\/p>\n

\"\" <p><\/p>\n

Work with angles. <\/strong>Change things up by taking people pictures at different angles \u2013 this will break up possible repetition and keep the audience engaged.<\/p>\n

Keep product photos consistent.<\/strong> If you shoot your fall season product pictures in a coffee shop, be sure to keep that theme throughout your page, so as not to distract the user from the products themselves.<\/p>\n

The Don’ts<\/u><\/strong>:<\/strong><\/h2>\n

Don\u2019t overuse portrait mode. <\/strong>Portrait mode \u2013 a new iPhone addition \u2013 has a unique feature of blurring out the background. Be careful not to overuse this options, as your content may start to all look the same!<\/p>\n

Don\u2019t use the same person in every photo.<\/strong> Mix it up! Seeing the same guy or gal in every shot can quickly get repetitive, and you may risk losing your audience\u2019s attention.<\/p>\n

Don\u2019t make the process boring.<\/strong> Shooting high-quality pictures takes quite a bit of commitment and time \u2013 prepare in advance to make the process fun and enjoyable!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Reel in potential consumers (and keep current clients captivated) with these easy photography tips and tools. Your Photography Toolbox: Not a world-class photographer? No problem! Browse thousands of free, high-quality stock photos on websites such as Unsplash, Pixabay, Pexels, Reshot, and StockSnap, and download with just a click. If you can, select photographs for your […]<\/p>\n","protected":false},"author":1,"featured_media":4925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49,50],"tags":[],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-digital"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/4924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=4924"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/4924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/4925"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=4924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=4924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=4924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}