{"id":4810,"date":"2019-08-13T12:19:47","date_gmt":"2019-08-13T18:19:47","guid":{"rendered":"https:\/\/kmsmarketingstrategies.com\/?p=4810"},"modified":"2019-08-14T15:23:43","modified_gmt":"2019-08-14T21:23:43","slug":"differentiate-from-the-competition","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/differentiate-from-the-competition\/","title":{"rendered":"Differentiate From The Competition"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a crowded marketplace, differentiating from the competition is imperative to making sales. But never fear &#8211; by leveraging a unique company brand, you can stand out from the crowd and increase your conversion rate to keep your business growing. The answers to these frequently asked questions will help you get started:<\/span><\/p>\n<h2><b>Q1: Why does it matter if I\u2019m different?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Nowadays, there\u2019s fierce competition in practically every industry. In an increasingly digital world, the marketplace is getting more crowded by the minute. If you don\u2019t stand out, you risk getting lost in the shuffle. <a href=\"https:\/\/kmsmarketingstrategies.com\/6-elements-of-strong-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strengthen these core elements of your brand to stand out from the crowd.<\/a><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4811 size-full alignnone\" src=\"https:\/\/kmsmarketingstrategies.com\/wp-content\/uploads\/2019\/08\/Differentiate-2.jpg\" alt=\"\" width=\"6675\" height=\"3671\" srcset=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-2.jpg 2560w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-2-768x422.jpg 768w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-2-600x330.jpg 600w\" sizes=\"(max-width: 6675px) 100vw, 6675px\" \/><\/p>\n<h2><b>Q2: Why do customers buy from you over the other guy?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">This is a tricky &#8211; and crucial &#8211; question to answer. To identify why your clients pick you, try asking yourself the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 300;\">How does your product improve their life or alleviate a pain point?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 300;\">How does your competition\u2019s product improve their life or alleviate a pain point?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 300;\">How do you impact the community?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 300;\">How does your brand story relate to your consumers?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 300;\"><span style=\"font-weight: 300;\">What is your company\u2019s mission?<\/span><\/span><\/li>\n<\/ul>\n<h2><b>Q3: What information do I need to know about my company in order to differentiate myself?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Think about why you started your business and what your company goals are &#8211; this will help you express your unique company story to your audience! After that, you can build these ideas into a unique company story that is conveyed by your business image and aesthetic.\u00a0<\/span><\/p>\n<h2><b>Q4: How do you showcase your unique selling point?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Show off your business\u2019s unique selling point with consistent social media posts, email campaigns, advertisements, website content, and blogs! Aligning a winning unique selling point with a powerful digital presence will have consumers buzzing about your brand.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-4812 size-full\" src=\"https:\/\/kmsmarketingstrategies.com\/wp-content\/uploads\/2019\/08\/Differentiate-1.jpg\" alt=\"\" width=\"3681\" height=\"1923\" srcset=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-1.jpg 2560w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-1-768x401.jpg 768w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-1-600x313.jpg 600w\" sizes=\"(max-width: 3681px) 100vw, 3681px\" \/><\/h2>\n<h2><b><br \/>\nQ5: How do I differentiate with my aesthetic?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Think about the things that matter to you and your company and what mood you want your aesthetic to express.\u00a0 To get the creative juices flowing, gather inspiration from businesses you admire.\u00a0 Be careful not to tread to closely next to what the competition is doing &#8211; remember, you want to be different! <a href=\"https:\/\/kmsmarketingstrategies.com\/7-companies-that-excel-in-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Craving inspiration? These seven brands absolutely nail branding.<\/a><\/span><\/p>\n<h2><b>Q6: Why is customer service important in terms of differentiation?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Responding to emails, direct messages, and feedback makes your customers feel heard and valued. Not every company does this, and it often makes a big difference when consumers are choosing between you and the competitor.\u00a0<\/span><\/p>\n<h2><b>Q7: How do I know what\u2019s great about my business? How do I know where to improve?<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Your customers are a crucial &#8211; yet often overlooked &#8211; source of information! Seize any and all opportunities for customer feedback, so that you can understand what your buyers like and what you can improve on.<\/span><\/p>\n<h2>\u00a0\u00a0<img decoding=\"async\" class=\"alignnone wp-image-4813 size-full\" src=\"https:\/\/kmsmarketingstrategies.com\/wp-content\/uploads\/2019\/08\/Differentiate-3.jpg\" alt=\"\" width=\"3193\" height=\"1742\" srcset=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-3.jpg 2560w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-3-768x419.jpg 768w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2019\/08\/Differentiate-3-600x327.jpg 600w\" sizes=\"(max-width: 3193px) 100vw, 3193px\" \/><\/h2>\n<h2><b><br \/>\nQ8: How do I know what my competition is doing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 300;\">Research your competitors on every digital platform: Instagram, Facebook, LinkedIn, Twitter, and their website. This will keep you updated on their product launches, events, and other happenings with their company!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eager to stand out from the crowd? Put your best foot forward with our <\/span><a href=\"http:\/\/kmsmarketingstrategies.com\/take-our-marketing-audit\/\"><span style=\"font-weight: 400;\">free digital marketing audit.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a crowded marketplace, differentiating from the competition is imperative to making sales. But never fear &#8211; by leveraging a unique company brand, you can stand out from the crowd and increase your conversion rate to keep your business growing. The answers to these frequently asked questions will help you get started: Q1: Why does [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49,48],"tags":[],"class_list":["post-4810","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-branding","category-marketing","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/4810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=4810"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/4810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/4896"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=4810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=4810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=4810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}