{"id":4231,"date":"2019-07-03T14:15:47","date_gmt":"2019-07-03T20:15:47","guid":{"rendered":"https:\/\/kmsmarketingstrategies.com\/?p=4231"},"modified":"2019-07-24T10:43:34","modified_gmt":"2019-07-24T16:43:34","slug":"6-elements-of-strong-branding","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/6-elements-of-strong-branding\/","title":{"rendered":"6 Elements of Strong Branding"},"content":{"rendered":"

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Strong branding is crucial for business success. Double check these six brand elements to keep your company\u2019s online presence strong.<\/strong><\/h2>\n

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Element #1 – Color<\/strong><\/h3>\n

Your brand\u2019s colors give your customers an instant feel of your brand. Consistent color usage between your brand\u2019s logo, website, and social media pages is key to giving your business a professional look and feel.<\/p>\n

If you\u2019re still deciding on your brand\u2019s colors, be sure to tune into color psychology<\/a>!\u00a0 With brand colors, a \u201cless is more\u201d mentality often applies, as using too many colors may make your brand seem undefined, or pulled in too many directions.<\/p>\n

Use Adobe Color Wheel<\/a> to explore different color options!<\/p>\n

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Element #2 – Font<\/strong><\/h3>\n

Fonts. Fonts. Fonts.<\/strong><\/p>\n

Just like brand colors, fonts need to be consistent and selected based on your product, aesthetic, and audience (to name a few!). If you\u2019re a business consulting company with a sophisticated aesthetic, consider a modern, cutting-edge typeface.\u00a0 If you\u2019re a fashion startup targeting young adult women, consider a softer, lively script. Picking a font that fits your business is vital to constructing a strong brand.<\/p>\n

Double check that your fonts are consistent between your website and the copy on your social media page photos.<\/p>\n

Looking for some fun font inspo? Explore fonts on Typekit<\/a>.<\/p>\n

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Element #3 – Voice<\/strong><\/h3>\n

Playful or professional? Quirky or classic? Decide what your brand style is – and stick with it!<\/p>\n

If you haven\u2019t decided on your brand voice yet, first reflect on your target audience. Additionally, in order to give your business a cohesive look, consider how your company voice will interact with the other elements of your brand! For example, if you\u2019re on the playful side, you can match a light-hearted voice with vibrant colors and fun typefaces.<\/p>\n

Looking for some great examples of brand personality? Check out Target<\/a> and Slack<\/a> for inspiration!<\/p>\n

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Element #4 – Content<\/strong><\/h3>\n

In addition to brand colors, font, and voice, the content<\/em> associated with your brand is also a key component of your business\u2019s digital presence. When developing engaging content, keep these four questions in mind:<\/p>\n

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  1. What core messages are you hoping to convey to your audience?<\/li>\n
  2. What product are you marketing, and what drives consumers to buy it?<\/li>\n
  3. What is your brand\u2019s story?<\/li>\n
  4. Who is your target audience and what are they interested in?<\/li>\n<\/ol>\n

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    Element #5 – Culture<\/strong><\/h3>\n

    Your brand culture revolves around your business\u2019s core values and company mindset. This can stem from both your workplace dynamic and your brand mission. To get a good idea of your brand culture, consider the following questions:<\/p>\n

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    1. Why does your company do what it does?<\/a><\/li>\n
    2. What do you want your company to do?<\/li>\n
    3. What fundamentals does your company believe in?<\/li>\n<\/ol>\n

      Check out Southwest Airlines<\/a> for a great example of positive company culture!<\/p>\n

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      Element #6 – Essence<\/strong><\/h3>\n

      Your brand\u2019s essence is the very characteristic that makes your brand unique. Your brand essence is a result of the strong alignment of brand aesthetic, personality, content, culture, and product.\u00a0 The essence of a brand is often an intangible characteristic \u2013 a quality that may be difficult to describe, yet impossible to forget.<\/p>\n

      A strong brand essence is imperative to differentiating your business from competitors and fostering customer loyalty. Consider iconic examples of brand essence. Everything about the\u00a0Coca-Cola<\/a>\u00a0brand tells us that life goes better with Coke. \u201cWhat happens in\u00a0Vegas<\/a>\u00a0stays in Vegas\u201d captures the party city\u2019s unique flavor \u2013 and drives consumers to go there.<\/p>\n

      What sets you apart? Make sure both you and your consumers know the answer to that question!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Strong branding is crucial for business success. Double check these six brand elements to keep your company\u2019s online presence strong.     Element #1 – Color Your brand\u2019s colors give your customers an instant feel of your brand. Consistent color usage between your brand\u2019s logo, website, and social media pages is key to giving your […]<\/p>\n","protected":false},"author":1,"featured_media":4241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-4231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/4231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=4231"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/4231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/4241"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=4231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=4231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=4231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}