{"id":18058,"date":"2023-06-07T08:57:39","date_gmt":"2023-06-07T14:57:39","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=18058"},"modified":"2023-07-18T10:58:39","modified_gmt":"2023-07-18T16:58:39","slug":"observe-ted-talks-to-be-a-better-marketer","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/observe-ted-talks-to-be-a-better-marketer\/","title":{"rendered":"Can Observing TED Talks Help You Be a Better Marketer?"},"content":{"rendered":"

Can Observing Ted Talks Help You Be a Better Marketer?<\/strong><\/p>\n

You may not have put these two together, but observing TED Talks can teach us a lot about good marketing communication. Here are some initial observations gleaned from Ted Talks-The Official TED Guide to Public Speaking<\/em><\/a>\u00a0by Chris Anderson, Head of TED.<\/p>\n

As outlined at the start of the book, communication results when you are able to\u00a0\u201cbuild an idea\u201d. The mission,\u00a0according to Anderson, is \u201c take something of importance to you and rebuild it in the audience\u2019s head.\u201d<\/p>\n

Sounds a lot like what we try to do in marketing, but how do we do it more successfully like they do in a TED\u00a0Talk? To accomplish this, we would be wise to keep these three \u201cTED Talks\u201d inspired principles in mind when the audience is potential clients and customers:<\/p>\n

Keep It Short and Sweet<\/strong>\u00a0– Eighteen minutes is the length of the typical TED Talk.\u00a0 Many professional speakers believe \u201cshorter\u201d is actually harder to write than \u201clonger\u201d. When brevity is mandated, only the most cogent information can be included. That is often the case in today\u2019s marketing for slightly different reasons. This\u00a0audience does\u2019t have a moment to waste. If you don\u2019t get to the point quickly, you will lose them and your communication opportunity.<\/p>\n

Include a Throughline<\/strong>\u00a0– The best talks have a throughline: \u201cthe connecting theme tying together each narrative element.\u201d Ideally, the speaker doesn\u2019t try to do too much. Instead, the best throughlines take\u00a0our audience on a journey from where they started to understanding your concept, only including the information that will further this goal. So with marketing, don\u2019t just give an exhaustive laundry list of product solutions or benefits. For impact, pick a main theme to hold the supporting communication together and share other points another day.<\/p>\n

Explain with Creativity<\/strong>\u00a0– Explanation is one of five core tools that TED speakers use to connect information\u00a0to their throughline. Studies show it\u00a0is\u00a0particularly effective when a\u00a0speaker uses metaphors, analogies and examples to help build the idea in another\u2019s mind.\u00a0Many times in marketing, we are also trying to explain why our product or service is the best, the most innovative, the least expensive etc.\u00a0Comparing what they don\u2019t understand to something they do, or giving specific examples, can help immensely if we seek an “aha\u201d moment for our audience.<\/p>\n

You may not ever give a TED Talk, but by\u00a0watching them you can learn a lot to help with marketing. Try these three tips in your next presentation, blog, or on your website\u00a0to enhance\u00a0your communication. Pick up this book to learn even more applicable tips.<\/p>\n

————————–<\/p>\n

At Small Biz Brands, we enjoy helping business owners put their best foot forward with sound marketing strategy and captivating content. Speaking of building ideas, we included lots of tips to help you be a better marketer in our app we built for small business owners doing their own social media posting. Try it for free for 30 days and learn to post in half the time for twice the results. Reach out to hello@greyecreative.com<\/a>\u00a0if we can help or find more content on our website\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Can Observing Ted Talks Help You Be a Better Marketer? You may not have put these two together, but observing TED Talks can teach us a lot about good marketing communication. Here are some initial observations gleaned from Ted Talks-The Official TED Guide to Public Speaking\u00a0by Chris Anderson, Head of TED. As outlined at the […]<\/p>\n","protected":false},"author":1,"featured_media":18064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[198,50,48],"tags":[175,131,200,87,107,105],"class_list":["post-18058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications","category-digital","category-marketing","tag-blogging","tag-building-your-brand","tag-communication","tag-digital-marketing","tag-marketing-ideas-for-small-business","tag-small-business-marketing"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/18058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=18058"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/18058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/18064"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=18058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=18058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=18058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}