{"id":17400,"date":"2023-05-02T10:41:34","date_gmt":"2023-05-02T16:41:34","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=17400"},"modified":"2023-07-18T11:27:00","modified_gmt":"2023-07-18T17:27:00","slug":"4-tips-to-improve-storytelling-in-a-business-setting","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/4-tips-to-improve-storytelling-in-a-business-setting\/","title":{"rendered":"4 Tips to Improve Your Skills at Storytelling in a Business Setting"},"content":{"rendered":"<p>Do you wish you were a better storyteller? Though most of us will never be described as a great storyteller, we can certainly improve upon our storytelling in a business setting.<\/p>\n<p>This skill is involved in day-to-day business more than you may realize. A few common examples are:<\/p>\n<ul>\n<li>Company websites<\/li>\n<li>LinkedIn and other profiles and posts<\/li>\n<li>Powerpoint presentations<\/li>\n<li>Pitch decks<\/li>\n<li>Project proposals<\/li>\n<li>Data presentations<\/li>\n<\/ul>\n<p>You may think it comes down to whether or not you are able to hold your audience\u2019s attention? While this is partially true, there are methods we can all use to do more than that &#8211;\u00a0to actually connect with our audience, both intellectually and emotionally.<\/p>\n<p><strong>Here are 4\u00a0tips to help you improve your storytelling:<\/strong><\/p>\n<p><strong>Be Strategic &#8211;<\/strong>\u00a0Present to others with your end goal in mind. Who is your audience and why should they care about what you are saying? What action are you hoping they will take based on your current communication?<\/p>\n<p><strong>Be Visual &#8211;\u00a0<\/strong>So you are not an artist. You can still use visual maps, icons, symbols, color, and more to enhance your story. Peter Durand, University\u00a0of Chicago communications instructor and <a href=\"http:\/\/alphachimp.com\">AlphaChimp<\/a> founder,\u00a0recommends including this element whenever possible\u00a0to improve clarity and in order to be more memorable. He says with the advent of so many tools to assist us these days, &#8220;We are all creators now.&#8221;<\/p>\n<p>Even when you or members of your team\u00a0don\u2019t have this skillset, AI is now making the visual\u00a0much more accessible than ever before. Try feeding specific visual instructions into <a href=\"http:\/\/midjourney.com\">Midjourney.com<\/a> and let AI create images on the fly for your next story. As an alternative,\u00a0hire a virtual assistant to help you with visuals.<\/p>\n<p><strong>Be Succinct &#8211;<\/strong>\u00a0Brevity is important. Long rambling stories may be fun around a campfire, but not so much in a business setting. Edit and refine your story until each word counts. When you need to tell someone what time it is, be sure you don\u2019t tell them how to build a clock instead.<\/p>\n<p><strong>Be Compelling &#8211;\u00a0<\/strong>If possible, directly or indirectly remind the audience how your topic of the day relates to your overall business purpose or mission. This will help them connect with your current message like nothing else will. Share how this current topic moves the company forward toward its ultimate goal, even if it\u2019s in a very small way.<\/p>\n<p>Overall, learn to recognize a storytelling opportunity when it presents itself and try these 4 tips to maximize your\u00a0impact. The good news is that this\u00a0is one of those life skills that you can\u2019t help but get better at through practice.<br \/>\nAt Small Biz Brands, we enjoy helping business owners put their best foot forward with sound marketing strategy and captivating\u00a0content.\u00a0Reach out to\u00a0<a href=\"mailto:hello@greyecreative.com\">hello@greyecreative.com<\/a>\u00a0if we can help or find more content on our website\u00a0<a href=\"https:\/\/greyecreative.com\/staging\/8397\/blog\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you wish you were a better storyteller? Though most of us will never be described as a great storyteller, we can certainly improve upon our storytelling in a business setting. This skill is involved in day-to-day business more than you may realize. A few common examples are: Company websites LinkedIn and other profiles and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49,198],"tags":[97,206,216,212,211,213,129,209,205,215,218,102,217,210,214,204,207,208],"class_list":["post-17400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-communications","tag-branding","tag-business-storytelling-tips","tag-captivating-content-for-businesses","tag-compelling-storytelling-techniques","tag-concise-storytelling-in-business","tag-connecting-business-storytelling-to-mission","tag-engaging-content","tag-enhancing-storytelling-with-visuals","tag-improve-storytelling-skills","tag-marketing-strategy-for-storytelling","tag-professional-storytelling-assistance","tag-small-business-owner","tag-small-business-storytelling-expertise","tag-storytelling-for-business-presentations","tag-storytelling-for-small-businesses","tag-storytelling-in-business","tag-strategic-storytelling","tag-visual-storytelling-in-business"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/17400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=17400"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/17400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/17401"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=17400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=17400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=17400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}