{"id":15817,"date":"2022-07-01T08:07:48","date_gmt":"2022-07-01T14:07:48","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=15817"},"modified":"2024-04-03T13:11:02","modified_gmt":"2024-04-03T19:11:02","slug":"social-media-challenge","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/social-media-challenge\/","title":{"rendered":"Small Biz Brands Social Media Challenge"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15817\" class=\"elementor elementor-15817\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-54536462 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"54536462\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66dfb4b jltma-glass-effect-no\" data-id=\"66dfb4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc01099 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"cc01099\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/03\/Business-Proficient-Graphic-12-V.4.png\" title=\"Business Proficient Graphic 12 \u2013 V.4\" alt=\"Business Proficient Graphic 12 - V.4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-inner-section elementor-element elementor-element-e65117f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"e65117f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0b3dae0 jltma-glass-effect-no\" data-id=\"0b3dae0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-069e421 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"069e421\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome to everyone who wants to get more out of their social media efforts. We created a Social Media Challenge to teach you what you need to know to get social media results in 1\/2 the time for twice the results. It\u2019s time to begin your work to become Business Proficient in Social Media. Take the Challenge through the 4 tutorials below, designed to be done in up to 4 weeks at your own pace.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21039f3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width jltma-glass-effect-no elementor-widget elementor-widget-icon-list\" data-id=\"21039f3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea44816 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"ea44816\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5a3484 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e5a3484\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Challenge will cover what a small business owner needs to know to get your message out on social media. Each module is designed to move you along the social media learning curve as fast as possible. Typically, the Challenge reading and assignments will take about eight hours on average to complete in total, depending on your experience level.<\/p><p>Each step has a related activity. The good news is the learning activities are probably already on your To Do list. You will be moving ahead with social media even while you are still taking the Challenge.<\/p><p>When you are done,\u00a0<a href=\"https:\/\/www.surveymonkey.com\/r\/95JBS9P\" target=\"_blank\" rel=\"nofollow noopener\">take the post-Challenge survey<\/a>\u00a0so we can continue to improve the Challenge for the next group of small business owners.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d60908 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4d60908\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here's What's Ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6839118 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"6839118\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b933b elementor-icon-list--layout-traditional elementor-list-item-link-full_width jltma-glass-effect-no elementor-widget elementor-widget-icon-list\" data-id=\"52b933b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Module One: Prepare to Post<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Module Two: Purposeful Posting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Module Three: Next Level Posting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Module Four: Less Time, Better Results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880ab56 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"880ab56\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b53798f elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"b53798f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbceae elementor-icon-list--layout-traditional elementor-list-item-link-full_width jltma-glass-effect-no elementor-widget elementor-widget-icon-list\" data-id=\"bbbceae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ln5.sync.com\/dl\/187aaff40\/zyt2fbbr-xdp3kyyt-vrcnug5f-jszgfxmt\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d593300 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"d593300\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f4468 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"13f4468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get Started with The Self-Paced Challenge!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412e9e5 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"412e9e5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-05af825 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05af825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Module 1 \u2013 Prepare to Post<\/b><\/p><p>Preparing to post is an important part in posting in less time and getting results.\u00a0A little time spent preparing can make a big difference in how well your posts do. The first module is all about getting ready to post.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0abc7 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fe0abc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Screen-Shot-2023-05-05-at-2.58.46-PM.png\" title=\"Screen Shot 2023-05-05 at 2.58.46 PM\" alt=\"Prepare to Post app page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6f264 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0a6f264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Step 1 \u2013\u00a0Get ready to write more purposeful posts<\/strong><\/p><p>By purposeful, we mean content that will let your audience understand what is special about your business. To do this, we start by spending some time observing social media.<br \/>One reason people feel uncomfortable creating social media posts is that they haven\u2019t spent enough time studying how social media works. Get in the habit of not just reading but observing social media more carefully on a regular basis. Notice how other businesses show what makes them special.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ea531 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f2ea531\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Activity 1A<\/strong><\/p><p>Observe Social Media more carefully.<\/p><p>Go to your primary social platform and look at your page and other\u2019s business pages.<\/p><ul><li>What do you see?<\/li><li>What don\u2019t you see?<\/li><li>What tone is used on different pages?<\/li><li>What types of subject matter do you see?<\/li><\/ul><p><b>Activity 1B<\/b><\/p><p>Spend a few minutes on your platform of choice to find two model pages that have already have a strong presence:<\/p><ol><li>a top competitor<\/li><li>a business personality you admire<\/li><\/ol><p>You can use the search bar to find them. Use these two pages for reference when you have a question or need inspiration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a722d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0a722d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Step 2 \u2013 Think about what your business does best and write an Elevator Pitch<\/b><\/p><p>Understanding what your business does best is the foundation of getting results. When you are clear about your offer, you can communicate it on social media. It all starts with what marketers call a Unique Selling Proposition: what your business does better than anyone else. Another way to think about it is why do people choose to work with your business.<\/p><p>You can take the Unique Selling Proposition and expand it into an Elevator Pitch. This wording is the basis of\u00a0 learning how you can interest people in your business on social media.\u00a0<\/p><p>This model elevator pitch will get you started capturing what you would say to your ideal customer if you only had a few floors to ride with them until the doors opened and they exited. Social media is not all that different from an elevator ride. We need to get to the point or we lose people\u2019s interest.\u00a0<\/p><p>We will expand on these concepts to create 3 main messages for posting in Step 3.\u00a0<\/p><p><strong>Activity 2<\/strong><\/p><p>Create a complete post for your business in the Scheduler using a topic you thought of in Activity 1.<br \/>Duplicate and schedule it for all your chosen platforms.<br \/>Schedule it for 10 minutes in advance, then check your actual platform to see the post live.<\/p><p>For more info, read or watch the posting sequence in the Small Biz Brands Demo video, found in Tutorials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3f4a0 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8f3f4a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Step 3 \u2013&nbsp;<\/b>&nbsp;<b>Complete the information sections of your social platforms<\/b><\/p>\n<p>Each platform gives you a place to put basic information about your business, usually called a Profile. Don\u2019t spend too much time here. Add select information to your profile so people new to your page can learn more about you and others can find additional information about you. Then continue to add more info to it over time. Make sure they can also see your Unique Selling Proposition in your profile information.<\/p>\n<p>Over time, use every space available to give maximum exposure to your business. Even without words, does your background photo tell you in an instant what your business is known for?<\/p>\n<p><strong>Activity 3<\/strong><\/p>\n<p>Leave the app for a few minutes and go directly to your social media platforms to make these changes to your profile. Then come back to the app for the remainder of Activity 3.<\/p>\n<p>1) High quality personal photo<\/p>\n<p>2) Informative background image<\/p>\n<p>3) High level summary of what is special about your business currently<\/p>\n<p>4) If available, proof that you are who you say you are (education, certification, awards, etc.)<\/p>\n<p>5) A few applicable experiences<\/p>\n<p><span style=\"font-weight: bold\">Step 4 \u2013&nbsp;&nbsp;<\/span>&nbsp;<span style=\"font-weight: bold\">Get ready to post based on your 3-2-1 Marketing Plan&nbsp;<\/span><\/p>\n<p>Without a plan to give your efforts focus, it\u2019s easy to spend a lot of time posting but never get anywhere with results. You don\u2019t need a lengthy plan that you will file away and never look at again. You need a one page plan right there in your app that you can refer to it often.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0badad5 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0badad5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/3-2-1-Plan-1.png\" title=\"3-2-1 Plan (1)\" alt=\"App 3-2-1 Marketing Plan screenshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2112eac jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2112eac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Be specific about your:<\/p><p>3 main messages<br \/>-Edit this space to include your Unique Selling Proposition in message one, what you will share about the bigger picture in message two and to show why anyone should care about your business in message 3.<\/p><p>Personal weekly posting commitment<br \/>-Edit this space to show the number of posts per week you are committing to. We recommend 3 posts per week to get enough of a presence to activate the algorithm but still be achievable for a busy professional.<\/p><p>Target audience<br \/>-Edit to show the most important details you have learned about your ideal customer.<\/p><p>Overall goal for social media<br \/>-Edit this space to show if you are seeking brand awareness, followers, or website visitors.You can also edit to show more details, like the monthly percentage increase in results you are hoping for.<\/p><p><strong>Activity 4<\/strong><\/p><p>Craft your own plan by filling out the 3-2-1 Marketing Plan worksheet in the Prepare to Post section of the app. For more info, read the app tutorials:<\/p><p>Defining Your Target Audience<\/p><p>Choosing Two Key Platforms<\/p><p>Which Social Media Goal is Best for My Business<\/p><p><span style=\"font-weight: bold\">Step 5 \u2013<\/span>\u00a0<span style=\"font-weight: bold\">Get ready to post based on better images<\/span><\/p><p>The app photo library allows you to gather all your quality business photos and put them in one place. This one new habit alone will save you lots of time versus searching for them on your computer and phone when you are ready to post.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00d06 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2e00d06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"539\" height=\"527\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Photos-and-Videos.png\" class=\"attachment-large size-large wp-image-17667\" alt=\"photo and video app screen\" srcset=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Photos-and-Videos.png 539w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Photos-and-Videos-50x50.png 50w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1c12f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3b1c12f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text )\">You can also use our in-app free stock photo partner, Unsplash, when you don\u2019t have a photo handy. This feature will free you up from having to take a photo on your own if one is not readily available or from having to purchase a photo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09052e1 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"09052e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Screen-Shot-2023-05-05-at-3.23.55-PM.png\" title=\"Screen Shot 2023-05-05 at 3.23.55 PM\" alt=\"Screen Shot 2023-05-05 at 3.23.55 PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d833e0c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d833e0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text )\"><b>A<\/b><\/span><strong style=\"color: var( --e-global-color-text )\">ctivity 5<\/strong><\/p><p>Spend 15 minutes adding five \u201con-message, on-brand\u201d photos to your app Photo Library. Use some original photos of your business \u201cin action\u201d and try accessing Unsplash, the app\u2019s free stock photo site, in the Get Ready to Post Section Photo Library. The Unsplash button is on the top right of the app screen.\u00a0<strong><br \/><\/strong><\/p><p>For more information, read the tutorial: Make the Most of Your Photo Library.<\/p><p><span style=\"font-weight: bold\">Step 6 \u2013 Get ready to post based on using graphic designs from Canva.com<\/span><\/p><p>Canva.com allows you to create free, simple graphics templates as if you were a graphic designer. It is so easy to use that it is worth signing up for another software. You can create a few simple templates and then update and use them again and again for post images. Once you learn the Canva basics, this habit will save lots of time.<\/p><p><strong>Activity 6<\/strong><\/p><p>Put Canva.com in the search bar of your browser. Create a free account and take a few of their intro tutorials. Learn how to take a Canva pre-done template (Instagram image templates work for most platforms) and change the font and colors. Learn how to download the template to your computer.<strong><br \/><\/strong><\/p><p>Don\u2019t get stuck here. You only need minimal Canva skills to improve the variety of posting and make certain messages really \u201cpop\u201d.\u00a0<\/p><p>For more information, read the app tutorial: Using Canva Images and The Morning Mark blog: First SEO Steps for Small Business, found on the Small Biz Brands website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06b2dba jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"06b2dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Module Two \u2013 Purposeful Posting<\/span><\/p><p>Creating more purposeful posts is important if you want to post in less time and get results. For social media posting, purposeful means \u201cnot aimless or simply to fill a space. Leading to an end goal.\u201d<br \/>A little time spent on a few key items can make a big difference in how purposeful your posts become. The second module is all about knowing where to spend time and how to post \u201csmart\u201d.<\/p><p><span style=\"font-weight: bold\">Step 1 \u2013\u00a0<\/span><span style=\"font-weight: bold\">Learn what makes a well written caption<\/span><\/p><p>Like it or not, your social media posts are a visible reflection of the quality of your business for those who don\u2019t know you yet and even those that do. For this reason, you must make sure the writing in your captions is of high quality.\u00a0<\/p><p>The minimum criteria for a good caption is:<\/p><ol><li>It\u2019s easy to understand \u2013 with no factual errors<\/li><li>It contains no mistakes like typos<\/li><li>It uses good grammar and other writing best practices<\/li><\/ol><p>If you are out of practice at this type of writing, and many of us are, you can google anything you may have a question on. Like: When to use it\u2019s vs. its? Or you can use Grammarly.com\u00a0or drop the sentence into a Google doc and accept or reject their corrections.\u00a0<\/p><p>These tips will help your writing sound better, but it still doesn\u2019t tell you what makes a good topic for a post.<\/p><p>We recommend starting out by considering 3 Easy Ways to Post.\u00a0<span style=\"color: var( --e-global-color-text )\">This will illustrate that there really are at least 3 different ways to take a \u201cspark\u201d of an idea that you have in your head and then turn it into a post.\u00a0<\/span><\/p><p>Way # 1 Start out with a photo for your inspiration.\u00a0<\/p><p>Say on your desk you have the first photos of a new product you are launching. Obviously, this is a post worthy situation and the rest of the post should flow easily from there.\u00a0<\/p><p>Way #2 Start out with a caption idea. What are you wanting to communicate about your business today?\u00a0<\/p><p>For example, perhaps your business is running a seasonal sale right now. Start a post with this relevant information.\u00a0<\/p><p>OR<\/p><p>Way #3 Start out with a post format in mind. Think polls, quotes, shout outs \u2013 there are so many to choose from.\u00a0<\/p><p>For instance, you could decide to do a poll, then think of what question about your business would make an interesting post. For example, query your followers regarding how often they use your product in a month. The answer may surprise even you.\u00a0<\/p><p>Any of these 3 easy ways will get your post started with an idea and as a bonus, will add to the variety of posts in your feed over the long term.\u00a0\u00a0<\/p><p><strong>Activity 1<\/strong><\/p><p>Think of a topic for a post by using one of the \u201c3 Easy Ways to Post\u201d.<\/p><p>For more info on topics, read or watch the app video:\u00a0<u>3 Easy Ways to Post.<\/u><\/p><p>For more info on different post formats, read the tutorial:\u00a0<u>A Laundry List of Format<\/u><u>s<\/u>\u00a0<u>of\u00a0<\/u><u>Social<\/u>\u00a0<u>Media<\/u>\u00a0<u>Posts<\/u><\/p><p>For more info on how to make your writing more interesting, read the tutorial:\u00a0<u>Add Writing to Your Social Media Skill Set<\/u><\/p><p><span style=\"font-weight: bold\">Step 2 \u2013<\/span>\u00a0<span style=\"font-weight: bold\">Try out posting in the app<\/span><\/p><p>As a warm up to posting, let\u2019s quickly go over the\u00a0elements needed for a complete post.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7dd90 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"cb7dd90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Create-Your-Post.png\" title=\"Create Your Post\" alt=\"Create a Post app screen\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5cafd jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8e5cafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text )\">The app scheduler will guide you through these posting inputs:<\/span><\/p><ul><li>Choose a Platform<\/li><li>Choose a Post type (image or video)<\/li><li>Add your Description (also known as caption)<\/li><li>Add your Hashtags (to the end of your description)<\/li><li>Add a Photo or Video (choose one from your library or upload from your computer files)<\/li><li>Schedule the post (provide a date and time at least 10 minutes in the future for posting)\u00a0<\/li><\/ul><p>Finally, save it as a draft by clicking on the gray rectangular button found in the top right corner of the posting sequence. Duplicate to your other social media platform if applicable.\u00a0<\/p><p>Note: you can use any information previously stored in the app by choosing to access one of your libraries found in the right column. You can also choose tips if you have questions about a particular social media platform while posting.\u00a0<\/p><p>Once you schedule the post, go to the app scheduler to review it by clicking on scheduler. Notice the colored circle next to the time indicates if you chose to save as a draft or scheduled it to post automatically at the appointed time. You will know when a particular post is live because the circle will turn purple.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165016a jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"165016a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Screen-Shot-2023-05-07-at-9.43.39-AM.png\" title=\"Screen Shot 2023-05-07 at 9.43.39 AM\" alt=\"App scheduler with posts\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943030e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"943030e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, you can make edits to your posts directly from the Scheduler. Simply hover over the posts, then click on the three black dots to begin. You can also see if your post is still in draft form, scheduled, or live.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29447b jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e29447b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"398\" height=\"181\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Screen-Shot-2023-05-07-at-6.31.20-PM.png\" class=\"attachment-large size-large wp-image-17544\" alt=\"Close up of post in scheduler\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e39059 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3e39059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Activity 2<\/strong><\/p><p>Create a complete post for your business in the Scheduler using a topic you thought of in Activity 1.<br \/>Duplicate and schedule it for all your chosen platforms.<br \/>Schedule it for 10 minutes in advance, then check your actual platform to see the post live.<\/p><p>For more info, read or watch the posting sequence in the Small Biz Brands Demo video, found in Tutorials.<\/p><p><b>Step 3 \u2013\u00a0<\/b>\u00a0<b>Stock your caption library ahead of time<\/b><\/p><p>A caption library will let you save post caption ideas ahead of time, eliminating the pressure to come up with a topic on the spur of the moment. Any time an idea comes to you, take a quick moment to capture it here. You can save a topic, a snippet, or a complete caption. Write a little or a lot. Then title it.\u00a0 Any title works that will let you find it again when you are ready to complete the post. It feels great to know that you have plenty of content here available for future posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6c5f7 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"cd6c5f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-07-at-7.02.11-PM.png\" title=\"Screen-Shot-2023-05-07-at-7.02.11-PM\" alt=\"Screen-Shot-2023-05-07-at-7.02.11-PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613f79d jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"613f79d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-07-at-7.00.36-PM.png\" title=\"Screen-Shot-2023-05-07-at-7.00.36-PM\" alt=\"Screen-Shot-2023-05-07-at-7.00.36-PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace7be4 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ace7be4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O<span style=\"color: var( --e-global-color-text )\">n this page of a sample Caption Library, you can see we have saved numerous captions and titled them. Now they are just waiting to be used. You can also see this is an easy place to store other marketing materials as well, like your personal bio.\u00a0<\/span><\/p><p><strong>Activity 3\u00a0<\/strong><\/p><p>Add 3 caption ideas to your Caption Library. While you are here, add your Elevator Pitch with Unique Selling Point from Module 1 so you can find it when you need it.<\/p><p>For more info, read or watch the app video:\u00a0<u>Stocking Your Caption Library<\/u><\/p><p>Step 4 \u2013 Incorporate messaging strategy into your posts<\/p><p>Now it\u2019s time to connect the 3 main messages from your 3-2-1 marketing plan we created in Module 1 into the posting process. This is where you can really gain an advantage toward your audience processing what you want them to understand about your business. If you remember, we created a Product, a Big Picture, and a Personal message for your brand. A low key reference to these needs to be a regular part of your posts to get the understanding of your business that leads to results.\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b50bd jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f2b50bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/YOUR-CRM-1.png\" title=\"YOUR-CRM-1\" alt=\"Your Messages\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8de0bf jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f8de0bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a reminder, we are working within the 3 post per week recommended framework, that will look similar to this mock up of a posting calendar below.\u00a0<\/p><p>Here\u2019s how we sync all this up.\u00a0<\/p><p>\u201cIdeally\u201d include each main message at least once in each week\u2019s posts. If your goal is posting 3 times a week, this can be done by focusing on including one message per post. (You can also accomplish this same goal by including multiple messages in just one post. Whatever works that week. Each message in at least one post every week is a general rule of thumb that will hold you accountable to using your messages often.)\u00a0<\/p><p>The payoff is big. After 1 month, anyone following you in earnest on social media should be aware of your 3 main messages from seeing your consistent low key references to them \u2013 this is the beginning of getting results for your business.\u00a0<\/p><p>A typical week for a company- like Small Biz Brands looks like this:\u00a0<\/p><p>A Product message scheduled early in the week when followers are in their most serious mindset<\/p><p>A Big Picture message scheduled in the middle of the week.\u00a0<\/p><p>A Personal message scheduled at the end of the week when followers are starting to look ahead to the weekend.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3b6ec jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2b3b6ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Calendar-Instagram-Post-1-1.png\" title=\"Calendar-Instagram-Post-1-1\" alt=\"Ideal Social Media Calendar\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3f4df jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2f3f4df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;color: var( --e-global-color-text )\">Step 5 \u2013 Use the occasional call to action prompt<\/span><\/p><p>Purposeful posting sometimes has a specific action that you are hoping your audience will take. If this is the case, give them specific instructions as to what to do next, known as a call to action. These short action prompts can be added at the end of your caption. Here are some common examples:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246d85f jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"246d85f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"870\" height=\"590\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-12-at-5.10.48-PM-870x590.png\" class=\"attachment-large size-large wp-image-17774\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c1a20 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"92c1a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong>Activity 5<\/strong><\/p><p>Figure out 4 good Calls To Action for your business and save them in your Caption Library under the title \u201cCalls to Action.\u201d<\/p><p>For more info, read the tutorial:\u00a0<span style=\"text-decoration: underline\">Crafting Compelling Calls to Action<\/span><\/p><p><b>Step 6 \u2013 Stock your hashtag library ahead of time<\/b><\/p><p>Including hashtags will allow you to get your posts seen in additional social media feeds besides your own. This one step will get new eyeballs on them and hopefully get you some new followers.<\/p><p>While posting, people typically spend a lot of time searching for hashtags and don\u2019t have a good way to save them for future use. That\u2019s why, when you find good ones, save them right away in your app hashtag library for easy access while posting.\u00a0<\/p><p>3 is usually a good number of hashtags per post, though sometimes you see many more on Instagram.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db85338 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"db85338\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-07-at-7.20.36-PM.png\" title=\"Screen-Shot-2023-05-07-at-7.20.36-PM\" alt=\"Add hashtag group page\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595bafc jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"595bafc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-07-at-7.20.57-PM.png\" title=\"Screen-Shot-2023-05-07-at-7.20.57-PM\" alt=\"Screen-Shot-2023-05-07-at-7.20.57-PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffd8fe jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3ffd8fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Activity 6<\/strong><\/p><p>Add 3 hashtag groups to your Hashtag Library, found in the Prepare to Post section of the app. You can title them \u201cProduct Hashtags\u201d, \u201cBig Picture Hashtags\u201d, and \u201cPersonal Hashtags\u201d or choose meaningful groupings of your own. Include at least 3 hashtags in each group.<\/p><p>For more info, read the tutorial:<\/p><p><u>Hashtags Lists<\/u><\/p><p>Step 7 \u2013\u00a0Master the mechanics of posting by using a checklist<\/p><p>Like checking your math before\u00a0 you turn in an exam, taking time to look at a post one last time before you hit submit can really give you a superior finished product. Use this checklist to get the mechanics down that will lead to better posts and results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ae7a3 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"95ae7a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Final-Social-Media-Post-Check-List-2.png\" title=\"Final-Social-Media-Post-Check-List-2\" alt=\"Final-Social-Media-Post-Check-List-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d019cda jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d019cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Activity 7<\/strong><\/p><p>Compare each of your 3 draft posts you created in Activity #4 with the Foolproof Posting Checklist.<\/p><p>Make any needed changes, save and take them from draft to schedule.<\/p><p>Look on the platforms to see how they look \u201clive\u201d.<\/p><p>For more info, read the tutorial:\u00a0<u>Error Proof Posting<\/u><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70662d2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"70662d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Module\u00a0Three \u2013 Next Level Posting\u00a0<\/strong><\/p><p><span style=\"font-weight: bold\">1.<\/span>\u00a0<span style=\"font-weight: bold\">Examine the importance of brand\u00a0<\/span><\/p><p>e how they look \u201clive\u201d.You don\u2019t have to have the world\u2019s greatest brand, but you do need to have a memorable brand to make your business stand from your competitors. If you brand is indistinguishable from a strong competitor, it will be hard for your brand to establish itself in your audience\u2019s mind. Spending time thinking of the many facets of your brand will fix this. Ask yourself these questions:<span style=\"font-weight: bold\"><br \/><\/span><\/p><p>1. What is my brand in my mind?<\/p><p>2. Do my customers\u2019 agree with my assessment?<\/p><p>3. What do we stand for as a company and why should anyone care?<\/p><p>4. What do my competitors\u2019 brands look like and why should anyone care about them?\u00a0<\/p><p dir=\"ltr\">Use a Brand Guide to help you know what questions to answer and give you a place to refer back to whenever needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-520858f jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"520858f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Screen-Shot-2023-05-11-at-8.58.57-AM.png\" title=\"Screen Shot 2023-05-11 at 8.58.57 AM\" alt=\"Brand Guide\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c512dda jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c512dda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color: var( --e-global-color-text )\">Activity 1<\/b><\/p><p>Go deeper into what your brand stands for with these questions and record your answers in the Brand Guide. (See your onboarding email for the Brand Guide spreadsheet.)<b><br \/><\/b><\/p><p>For more information, read the tutorials:<\/p><p>Social Media: Your Brand on Steroids<\/p><p>Sync Up Your Brand Persona\u00a0<\/p><p><b>2.<\/b>\u00a0<b>Make your first graphic post or infographic in Canva\u00a0<\/b><\/p><p>\u00a0A graphic post is a non-photo or computer created image. Certain types of posts lend themselves to graphic design images. They can be a quote, tip, definition, slogan, poll, etc. They can be particularly helpful for those businesses that don\u2019t have a lot of photo opportunities.\u00a0\u00a0<\/p><p>For example: a top accounting firm uses graphic post for posting about events such as webinars. They created a template, then changed the words and photos time and again. This enables them to save time as well as present a branded look that will start to be remembered by their audience.\u00a0<\/p><p>We don\u2019t want to spend all day creating images. To use this tactic easily in our posts, we want to create 2 branded template that can be changed out often for different posts.\u00a0<\/p><p>Activity 2<\/p><p>Create 2 on-brand templates in Canva that you can use time and again. Customize one for immediate use and upload to your app Photo and Video Library. For more information, read the tutorial: Adding Graphic Image Posts.\u00a0<\/p><p><b>3.<\/b>\u00a0<b>Make your first 30 second video\u00a0with your phone<\/b><\/p><p>Posts. Videos are one of the most powerful post types you can use to get results. Even so, don\u2019t get stalled out with creating videos. To start, produce short, mobile phone video and continue to work on your skills over time. At this point, it is not important to invest in microphones, lighting, etc. Just get started with your phone.\u00a0<b><br \/><\/b><\/p><p>Consider:<\/p><p>Setting<\/p><p>Correct lighting<\/p><p>Orientation of video<\/p><p>Speaker\u2019s appearance<\/p><p>Video script<\/p><p>To save time, jot down a quick video script and plans, then practice a few times before you shoot.\u00a0<\/p><p>To get you started, choose one of thee popular, but easy to create, video forms:\u00a0<\/p><p>Selfie video<\/p><p>Traditional continuous footage video<\/p><p>Canva-made video of several graphic images<\/p><p>If Instagram is your primary platform, there are two other higher level posts that will be a must for your brand: stories and reels. Though similar in composition, they have slightly different purposes. Stories appear in your feed and are useful for building relationships with your current audience. Reels appear in Instagram\u2019s discovery area and are ideal for catching the attention of new followers.\u00a0<\/p><p>Activity 3<\/p><p>Create a selfie video, continuous footage video, or Canva-made graphic image video (or if it makes sense for your business, a story or reel.)\u00a0<\/p><p>For more information, read the tutorial:\u00a0<\/p><p>Using Video in Posts<\/p><p>Whatever Your Story, You Need to Be Posting Stories<\/p><p><b>5.<\/b>\u00a0<b>Meet analytics<\/b><\/p><p>Social media is a learning experience. Analytics are the numbers that summarize our social data. We can review them to learn what is working and what is not in our social media posts.\u00a0<b><br \/><\/b><\/p><p dir=\"ltr\">Individual post analytics can be found immediately beneath a live post.\u00a0<\/p><p dir=\"ltr\">In addition, all of the social media platforms will summarize post data for you in short analytics reports.\u00a0<\/p><p dir=\"ltr\">Again, don\u2019t get bogged down here or you can lose lots of time. Just review the most important metrics for your two platforms at least monthly. We have listed these for you in the Brand Analytics Tracker, found in your welcome email. Find the column that tracks the numbers on the goal that you chose in your 3-2-1 Marketing Plan. For example, if you chose:<\/p><p dir=\"ltr\">Increase Followers \u2013 your column to highlight is \u201c# of followers\u201d<\/p><p dir=\"ltr\">Increase Clicks to Website \u2013 your column is \u201cclicks\u201d<\/p><p dir=\"ltr\">Increase Engagement \u2013 your column is \u201cengagement\u201d<\/p><p dir=\"ltr\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16abdf jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e16abdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-9.13.17-AM.png\" title=\"Screen-Shot-2023-05-11-at-9.13.17-AM\" alt=\"Screen-Shot-2023-05-11-at-9.13.17-AM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7c021 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bf7c021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Aside from numbers, you may begin to get some early indications that results are coming soon. Listen for positive comments from friends and associates. Take a moment to give your social feed the look and feel test. If you impression of what you see is improving, chances are results will be increasing soon.\u00a0<\/p><p dir=\"ltr\">Pay close attention to the results you are getting from higher level posts. Make sure the results are worth the extra time that these posts take to create.\u00a0<\/p><p><b>Activity 5<\/b><\/p><p>Start using the Analytics Tracker to make sense of you posting data, starting with your data from Module 1 and 2 posts. Put your baseline numbers for each platform at the top of the corresponding platform section so you can track your progress.\u00a0<b><br \/><\/b><\/p><p>How are your posts doing so far?<\/p><p>What goal and month over month increase did you designate in your 3-2-1 marketing plan?<\/p><p>Are you on track to get there this month?<\/p><p>For more information, read the tutorial: Track Your Analytics.<\/p><p><b>6.<\/b>\u00a0<b>Optimize to Improve<\/b><\/p><p>The definition of optimize is using data to improve results. We can improve our social media results by looking at the data created by your posting.\u00a0<b><br \/><\/b><\/p><p>In Module 1, we created our 3-2-1 marketing plan based on what we learned from our target audience. Now we can optimize, not off the top of our head, but based on real data that we are creating and tracking with our analytics.\u00a0<\/p><div><div><span class=\"ctaText\">ALSO READ<\/span>\u00a0\u00a0<span class=\"postTitle\">The Morning Mark &#8211; Social Media Video First Steps<\/span><\/div><\/div><p>Here are a few questions about your your data to get you started:\u00a0<\/p><p>Are my 3 main messages visible?<\/p><p>Are my messages and post topics and formats working?<\/p><p>Am I using the right social media platforms?<\/p><p>With these answers in hand, take some action. Don\u2019t keep doing the same thing from week to week unless it\u2019s working really well.\u00a0<\/p><p><b>Activity 6<\/b><\/p><p>Think about your recent social media results with optimization in mind.\u00a0<b><br \/><\/b><\/p><p>What did you learn?<\/p><p>What insights did you get?<\/p><p>How can you get better results next week?\u00a0<\/p><p>Take a moment to make any needed adjustments to your 3-2-1 marketing plan or to your upcoming posts.\u00a0<\/p><p>For more information, read the tutorial: Optimization for Beginners in 3 Easy Steps.<\/p><p>Finally, schedule your posts designed this week, including your higher level posts. Later, compare this week\u2019s results to last week\u2019s.\u00a0\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5541b5f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5541b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Module Four \u2013\u00a0 Less Time, Better Results<\/b><\/p><p><b>1.<\/b>\u00a0<b>Post for a month at a time<\/b><\/p><p>One of our favorite recommendations for small biz owners is creating a month of posts in one afternoon. The reason being:<b><br \/><\/b><\/p><p>It is better to do a least 3-12 posts at a time for an efficient experience for you<\/p><p>It is better content-wise, in order to get flow between posts for a better experience for your audience<\/p><p>It is better for verifying that you are including your 3 main messages weekly (Product post, Big picture post, and personal post). This is the preferred method in theory, but in reality, they may be placed throughout the week and month.\u00a0<\/p><p>Here\u2019s how it works:<\/p><p>There are 10 parts to our posting system. Proceeding in order is important to being efficient. To get started, find a blank digital or paper calendar for the next month. On it, you will input or write down ideas for posts. Be prepared to move them around a bit before you are finished.\u00a0<\/p><p><b>Part #1 \u2013 Add you Message 1 \u2013 Product Post \u2013 to your calendar on every Monday.\u00a0<\/b><\/p><p><b>Part #2 \u2013 Add Special Events Posts to the Calendar.\u00a0<\/b>These may be unique to your business or celebrated throughout the country or world. In any case, there is a certain date they must be placed on.\u00a0<\/p><p dir=\"ltr\"><b>Part #3 \u2013 Place 3-4 lesser known but related to your business holiday ideas from Nationaltoday.com on the calendar.<\/b>\u00a0 These are days like Back to School Month, Small Business Saturday, or National Doctor\u2019s Day.\u00a0<\/p><p dir=\"ltr\"><b>Part #4 \u2013 Add a graphic image post to the calendar at least every other week.\u00a0<\/b><\/p><p dir=\"ltr\">These provide variety and are perfect for those posts for which no photo comes to mind.\u00a0<\/p><p dir=\"ltr\"><b>Part #5 \u2013 Fill in your open days with your Message 2 \u2013 Big Picture Posts and Message 3 \u2013 Personal Posts, until you reach 3 posts per week on your calendar.<\/b>\u00a0Ideally you will have one of each message per week.\u00a0 (If you have another goal besides 3 posts per week, make adjustments to achieve that.)<\/p><p dir=\"ltr\">If nothing comes to mind for Message 2, find an interesting related article from someone you follow and share it with your audience. These types of posts entertain or educate them. If nothing comes to mind for Message 3, check your Caption Library for previously saved ideas or your Photo Library for previously saved photos that show a more personal side to your business. These types of posts help build relationship with your audience.\u00a0<\/p><p dir=\"ltr\"><b>Now we are half way done with our month of posts. Take a moment to refresh and then get ready to do the remaining parts of the system.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c279149 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c279149\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Social-Media-Planner.png\" title=\"Social-Media-Planner\" alt=\"Social-Media-Planner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0c218 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c0c218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: var( --e-global-color-text )\">P<\/span><\/strong><span style=\"color: var( --e-global-color-text );font-weight: bold\">art #6 \u2013 Create or complete the captions for your posts, including hashtags<\/span><\/p><p dir=\"ltr\"><span style=\"font-weight: bold\">Part #7 \u2013 Add photos or graphics to your posts (if not there already)<\/span><\/p><p dir=\"ltr\"><span style=\"font-weight: bold\">Part #8 \u2013 Consult the \u201cFoolproof Posting Checklist\u201d to make sure your post is as effective as it can possibly be.\u00a0<\/span><\/p><p><span style=\"font-weight: bold\">Now we are nearly finished. There are two more parts to Posting in Advance.<\/span>\u00a0<\/p><p><span style=\"font-weight: bold\">Part #9 \u2013 Step back and look at the month in your Scheduler as a whole.<\/span>\u00a0Any last changes that need to be made? If not, you are done for now.<\/p><p><span style=\"font-weight: bold\">Part #10 \u2013 Each Monday, check back on scheduled posts for that week.<\/span>\u00a0Has anything changed since they were created? If not, take them from draft to scheduled. Remember to also check back right after a post goes live to catch any unforeseen errors, and a few hours later to interact with any comments.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c41e68 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"7c41e68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Scheduler-1.png\" title=\"Scheduler (1)\" alt=\"Scheduler (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c48efd jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3c48efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: var( --e-global-color-text )\">A<\/span><\/strong><span style=\"font-weight: bold;color: var( --e-global-color-text )\">ctivity 1<\/span><\/p><p>Create one month of posts in one afternoon, according to the Small Biz Brands 10 Part Posting System. Kudos to you! You have just spend some concentrated time to save a lot a time throughout the upcoming month. You probably started out taking about 3 hours a week or more to post. Now you are able to spend 4-5 hours per month.\u00a0<span style=\"font-weight: bold\"><br \/><\/span><\/p><p>For more information, read the tutorial: Creating a Month of Posts in One Afternoon.<\/p><p><span style=\"font-weight: bold\">2.<\/span>\u00a0<span style=\"font-weight: bold\">Boost a post<\/span><\/p><p>Organic posting works, but for many people, it just doesn\u2019t work fast enough. If you\u2019re not reaching the goals you set in your app 3-2-1 Marketing Plan, you will want to start getting your posts in front of more people. This is where boosting, and then advertising, come into play. The good news is you don\u2019t have to spend a lot to get your post in front of \u201cmany\u201d more people.<\/p><p>Based on the results you see in your Analytics Tracker (Week 3), choose your most successful post from the last three weeks and boost it. Go back to the actual post in the platform, choose boost or promote, and follow the prompts. See tutorial\u00a0<a href=\"https:\/\/greyecreative.com\/staging\/8397\/tutorial\/placing-your-first-ad\/\">Placing Your First Ad<\/a>\u00a0for answers to the most common questions. Don\u2019t forget to refer to your 3-2-1 plan for the details on your target audience that will be required to boost effectively.<\/p><p>Begin filling in your\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1k6zgLl7v6N-ExPsa-KozCTDo9WnFS2QtSeJVH0LcGII\/edit?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\">Advertising Spreadsheet<\/a>\u00a0and add the ad title (you make it up yourself to help you identify it), specifics, changes and results in the corresponding space. This is the best way to keep track of your various boosts\/ads and which ones worked best. Otherwise, over time, it becomes difficult to distinguish between them, especially if you are advertising on more than one platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df44e54 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"df44e54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"598\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2022\/07\/Screen-Shot-2023-05-11-at-1.05.14-PM.png\" class=\"attachment-large size-large wp-image-17713\" alt=\"App Advertising Spreadsheet\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f939ccd jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f939ccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text )\">With regular boosting\/advertising, you should start to see your results improve. Check back with the goal you set in your app\u2019s 3-2-1 Marketing Plan. What percentage increase did you choose as your social media goal? After working with the Challenge to develop your skills, are you coming closer to hitting that goal? Why or why not? Make some adjustments to your 3-2-1 Plan based on your answers and keep posting!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7b2a6 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fb7b2a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"411\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/3-2-1-Plan-1.png\" class=\"attachment-large size-large wp-image-17663\" alt=\"App 3-2-1 Marketing Plan screenshot\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5db32 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac5db32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: var( --e-global-color-text )\">A<\/span><\/strong><span style=\"color: var( --e-global-color-text );font-weight: bold\">ctivity 2<\/span><\/p><p>Create your first boosted post by choosing one of your posts that has superior results and boost. Leave the app and go directly to your social media platform. Click the button \u201cBoost\u201d beneath the post image. Follow the prompts. After the boost finishes, put the results in the Advertising Spreadsheet, attached to the onboarding email.\u00a0<\/p><p>Kudos to you! You have just increased your results significantly. For more information, read the tutorial: Placing Your First Ad.\u00a0<\/p><p>That\u2019s it. Once you finish Module 4, you are done with the basics! You are now Business Proficient in Social Media. Congrats!<\/p><p>Insert Certificate Image<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7365ff0 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"7365ff0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"610\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.29.52-PM.png\" class=\"attachment-large size-large wp-image-17726\" alt=\"Certificate of Business Proficiency in Social Media\" srcset=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.29.52-PM.png 864w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.29.52-PM-768x542.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ca2ff jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d9ca2ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text )\">After finishing the Challenge, you are set to reduce time spent on posting by half. You should already be seeing better results as well. Longer term, it is generally thought that three months is an ideal amount of time to see your audience begin to understand your three main messages, which is when your social media will be leveraging better results for your business.<\/span><\/p><p>Be aware that the Small Biz Brands trial lasts for 30 days. After that, you will need to subscribe for $20\/month if you want to continue using the strategy, libraries, scheduler and tutorials found in the app. Simply click on your profile photo in the top right corner of the tool bar, then click subscribe to continue improving your social media with us.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10dc5f6 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"10dc5f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.13.58-PM.png\" title=\"Screen-Shot-2023-05-11-at-1.13.58-PM\" alt=\"Screen-Shot-2023-05-11-at-1.13.58-PM\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306667a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"306667a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text )\">Keep learning and remember the Small Biz Builders private Facebook group is available for any questions you may have or if you want to ask questions about specific posts, ads, etc. Please share any feedback regarding how we may improve the Challenge.\u00a0 Let us know so we can make the Challenge even easier for the next small biz owners that sign up.\u00a0<\/span><a style=\"background-color: #ffffff\" href=\"https:\/\/www.surveymonkey.com\/r\/95JBS9P\" target=\"_blank\" rel=\"nofollow noopener\">Take the post-Challenge survey<\/a><span style=\"color: var( --e-global-color-text )\">\u00a0or\u00a0<\/span><a style=\"background-color: #ffffff\" href=\"https:\/\/greyecreative.com\/staging\/8397\/lets-chat\">contact us<\/a><span style=\"color: var( --e-global-color-text )\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7a250 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"8f7a250\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"596\" src=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.26.55-PM.png\" class=\"attachment-large size-large wp-image-17725\" alt=\"\" srcset=\"https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.26.55-PM.png 838w, https:\/\/greyecreative.com\/staging\/8397\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-1.26.55-PM-768x546.png 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4952517 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4952517\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\"><b style=\"color: #363636;font-size: 32px\">Happy posting and here\u2019s to your success!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to everyone who wants to get more out of their social media efforts. We created a Social Media Challenge to teach you what you need to know to get social media results in 1\/2 the time for twice the results. It\u2019s time to begin your work to become Business Proficient in Social Media. Take [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[170],"tags":[195,95,196,194,123,197],"class_list":["post-15817","post","type-post","status-publish","format-standard","hentry","category-tutorial","tag-easy-social-media","tag-social-media","tag-social-media-app","tag-social-media-course","tag-social-media-posting","tag-social-media-software"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/15817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=15817"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/15817\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=15817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=15817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=15817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}