Some question the need for strategy when posting on social media. Strategy is as important here as anywhere else in business. It\u2019s how you make sure you take the shortest route from where you are now to where you want your business to be. It\u2019s how you get from Point A to Point B in the fastest way.<\/p>\n
There are many resources for small business planning. We have included what we think are the most important elements of strategy and put them all on one page. We hope you will refer to your one page plan regularly, so we included it front and center in Prepare to Post.<\/p>\n
What is 3-2-1<\/strong><\/p>\n 3-2-1 stands for 3 main messages, 2 platforms and 1 target audience and 1 goal. This simple way of organizing will force you to keep your eyes on the most important parts of your social strategy.<\/p>\n Let\u2019s Fill out the App Interactive Worksheet<\/strong><\/p>\n Below is an overview of your interactive strategy worksheet. Be sure to check out the dedicated tutorial for each of these sections.<\/p>\n Your main messages will be the foundation for good content. If you make sure to include one of these messages in each post, soon your audience will be understanding your business. The main messages should be broad and encompassing.<\/p>\n Go ahead and edit the exact message next to each message heading by clicking on the pencil icon. Message 1 and 3 should be specific enough that the words used here would only apply to your business. Message 2 could apply to other businesses initially but over time you can develop it until it, too, is unique to your business.<\/p>\n We recommend you focus on two key platforms first. Better to do two well, then to do more than that poorly. You can always add more platforms later if you like.<\/p>\n The main question to answer here is where does your audience hang out? That is where you need to be posting.<\/p>\n\n
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