{"id":15755,"date":"2022-06-20T13:25:48","date_gmt":"2022-06-20T19:25:48","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=15755"},"modified":"2022-07-10T14:32:33","modified_gmt":"2022-07-10T20:32:33","slug":"first-steps-to-using-video-in-posts","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/first-steps-to-using-video-in-posts\/","title":{"rendered":"Using Video in Posts"},"content":{"rendered":"
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STEP ONE<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Practice for a few days.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Film yourself with your phone talking for 20 seconds about anything, just for practice. 20 second clips can work anywhere you want to place a video in the future. (Don\u2019t forget to delete all but the final. They use a lot of space on your device.)<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STEP TWO<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Make a plan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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What are you using video for? When you start, it can be easier to set just one goal. We recommend committing to post a video once every other week on social media.<\/p>\n

Again, 20 second clips are very versatile, since each platform has their own restrictions for video length for organic social posts and ads. 20 second works everywhere.<\/p>\n

Next, think about what you\u2019re going to talk about. When in doubt, always choose a topic that offers the customer something of real value and emphasizes your unique selling point of your business. It\u2019s also helpful to plan and film several topics at once.<\/p>\n

For example: if I own an auto repair shop, I might do a series of videos on everyday warning signs that tell you your car may be in need of repair. With this, I\u2019m offering real value to my customer and showing my expertise in auto repair.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STEP THREE<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Shoot! No editing needed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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When you first start filming, try to film a clip that\u2019s complete \u201cin and of\u201d itself. (In other words, film a clip that will need no editing.) As you improve, you can start adding touches like a title at the start, your company logo and website at the end or adding music. Usually paying attention to the opening screen (making sure you\u2019re ready when you start filming), and then either introducing yourself at the beginning or mentioning your company name at the end will suffice.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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STEP FOUR<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Post your videos on social media.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Simply click on \u201cUpload Video\u201d instead of \u201cUpload Photo\u201d when posting. When advertising, choose \u201cVideo Views\u201d as your goal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Takeaway: Look at your analytics and start noticing how your engagements are skyrocketing. Video captures people\u2019s attention like no other type of post. It helps builds trust, and ultimately, the relationship that you are seeking with your target audience.<\/p>\n

How did your first attempt at shooting video go? Let us hear about it in The Small Biz Builders, our private Facebook group.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

STEP ONE Practice for a few days. Film yourself with your phone talking for 20 seconds about anything, just for practice. 20 second clips can work anywhere you want to place a video in the future. (Don\u2019t forget to delete all but the final. They use a lot of space on your device.) STEP TWO […]<\/p>\n","protected":false},"author":1,"featured_media":15758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-15755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorial"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/15755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=15755"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/15755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/15758"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=15755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=15755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=15755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}