{"id":15751,"date":"2022-06-20T12:31:14","date_gmt":"2022-06-20T18:31:14","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=15751"},"modified":"2022-07-10T14:33:17","modified_gmt":"2022-07-10T20:33:17","slug":"syncing-brand-persona","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/syncing-brand-persona\/","title":{"rendered":"Sync Up Your Brand Persona"},"content":{"rendered":"
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Your brand is more than logos, colors, and fonts. The best brands also have a distinct personality, different from all others in their industry. Think of how you feel when you fly Southwest Airlines compared to one of the traditional airlines. This distinct difference you notice with some brands doesn\u2019t happen by accident. Here\u2019s how you can hone your brand \u201cfeeling\u201d so your business will be differentiated from your competitors.<\/span><\/p>\n

3 EASY STEPS<\/strong><\/p>\n

Step One:<\/b>\u00a0What would you like the personality of your business to be? Don\u2019t use words like efficient, quick, cost effective. Think of words that evoke emotion like caring, respectful, relaxed, fun, modern, traditional, innovative, instructive, inspirational, etc.<\/span><\/p>\n

Step Two:\u00a0<\/b>Ask a few customers to describe the personality of your business. Does their description match the one that you described in Step 1?<\/span><\/p>\n

Step Three:<\/b>\u00a0If there is a difference between Step 1 and Step 2, it\u2019s time to\u00a0\u00a0<\/span>sync them up. Create a 3 point plan to close the gap. Many \u201cbrand clarification plans\u201d depend upon your staff and may involve training, hiring and\/or regular evaluation to match these two steps up. Other points in the plan may also involve anything from investment in new technology to a simple coat of paint (in brand colors) in your showroom to give you the emotional connection that you desire. Each plan will be different depending on the words you chose in Step 1 to describe your business.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Although these type of plans don\u2019t always make it to the top of a busy owner\u2019s To Do list,\u00a0<\/span>they can be critical in communicating your\u00a0<\/span>Unique Selling Point<\/span>\u00a0to your customers. The good news is, once done correctly, a strong brand persona really helps you \u201cown\u201d a certain place in your customer\u2019s mind. These plans can also be hard for your competitors to emulate, at least in the short run, giving you a bit of a moat around your business.<\/span><\/p>\n

Have questions? Post them in the Small Biz Builders private Facebook group. Syncing up your brand persona is a topic that other small biz owners may have experienced and can share ideas with you.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Your brand is more than logos, colors, and fonts. The best brands also have a distinct personality, different from all others in their industry. Think of how you feel when you fly Southwest Airlines compared to one of the traditional airlines. This distinct difference you notice with some brands doesn\u2019t happen by accident. Here\u2019s how […]<\/p>\n","protected":false},"author":1,"featured_media":13346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-15751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorial"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/15751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=15751"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/15751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/13346"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=15751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=15751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=15751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}