{"id":14857,"date":"2021-01-25T15:24:05","date_gmt":"2021-01-25T21:24:05","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=14857"},"modified":"2021-01-26T09:11:22","modified_gmt":"2021-01-26T15:11:22","slug":"winning-or-losing-on-social-media","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/winning-or-losing-on-social-media\/","title":{"rendered":"Winning Or Losing On Social Media"},"content":{"rendered":"\t\t
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Winning Or Losing On Social Media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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There’s no denying it. Some businesses slay social media marketing, accumulating countless likes and clicks and even leads without the blink of an eye. Other businesses\u2014 well, not so much. But why? These three factors are key to rocking social media and catching the eye of consumers everywhere:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  1. Authenticity<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Consumers want to know <\/span>you <\/span><\/i>\u2014 the people behind the business, the purpose behind the brand. What propels a company\u2019s pulse, drives each fast-paced work day? Pull back the curtain and give your followers a taste of all things behind-the-scenes, from your mission to your mindset to your team. Authenticity builds trust, strengthens branding, and captivates an audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    2. Intrigue<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The \u201csame-old, same-old\u201d just doesn\u2019t sell. Indulge your consumers with details, stories\u2014 something they haven\u2019t heard before. Show your audience why you\u2019re unique, and they’ll follow to hear more. Tell your story<\/a><\/span> in a way that is interesting and entertaining. This will set you apart from others on social media. Then keep adding new \u201cchapters.\u201d<\/span>
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    3. Aesthetic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    A first impression is everything. When it comes to social media marketing, you have mere seconds to snag your audience\u2019s attention and keep them from scrolling past. Know your brand\u2014 and follow it. This means being disciplined in what you post on your page. Is it on brand<\/a><\/span>? If not, don\u2019t post it. A compelling aesthetic will catch eyes and jumpstart engagement. Your audience will learn to spot your \u201clook\u2019 before they even see your current topic.\u00a0<\/span>
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    Next Steps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Perfect social media mechanics are nice, but you can work on mechanics all you want and never \u201ccome alive\u201d on social media. Take a look at your recent feed and be honest with yourself. Do you see authenticity, intrigue, and a strong aesthetic? These three attributes together are metaphorical fireworks: get these right and you will be well on your way to social media greatness. Social media can and will work for a company like yours if you keep these three factors top of mind.<\/span><\/p>

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    Want a new bit of marketing each week? Subscribe<\/span><\/a> to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at smallbizbrands.com<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Winning Or Losing On Social Media There’s no denying it. Some businesses slay social media marketing, accumulating countless likes and clicks and even leads without the blink of an eye. Other businesses\u2014 well, not so much. But why? These three factors are key to rocking social media and catching the eye of consumers everywhere: Authenticity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[50,100],"tags":[87,88,129,147,86,140,148,106,130,145,144,105,102,141],"class_list":["post-14857","post","type-post","status-publish","format-standard","hentry","category-digital","category-the-morning-mark-2","tag-digital-marketing","tag-easy","tag-engaging-content","tag-facebook-ads","tag-keep-marketing-simple","tag-keep-your-website-updated","tag-linkedin-stories","tag-marketing-your-business","tag-optimize-your-marketing","tag-optimize-your-website","tag-optimize-your-website-titles","tag-small-business-marketing","tag-small-business-owner","tag-update-your-content"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/14857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=14857"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/14857\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=14857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=14857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=14857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}