{"id":14834,"date":"2021-01-22T15:03:27","date_gmt":"2021-01-22T21:03:27","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=14834"},"modified":"2022-07-10T15:03:35","modified_gmt":"2022-07-10T21:03:35","slug":"creating-a-month-of-posts-in-an-afternoon","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/creating-a-month-of-posts-in-an-afternoon\/","title":{"rendered":"Creating A Month Of Posts In An Afternoon"},"content":{"rendered":"\t\t
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Kudos to you! If you are reading this, you have successfully moved from posting one post at a time to planning your upcoming posting on an ordinary calendar. After that,  you moved to using an online scheduler. If you are feeling comfortable with using most of the features of your scheduler, it\u2019s time to get even more efficient!<\/span><\/p>\n

 <\/b>Scheduling a month of posts at time will change your life for two reasons:<\/span><\/p>\n

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  1.  It’s quicker. If you can find two to three hours of dedicated time each month, you can save hours each week.
    <\/span><\/li>\n
  2.  It leads to better results. If you plan all your posts at once by following the plan below, you will be sure to get your three main messages out (from your 3-2-1 Strategy). You should also be posting in a way that is generally accepted on a social platform (not too promotional, lots of variety, etc.) so you will gain and keep followers and get more engagement.
    <\/span><\/li>\n<\/ol>\n

    Open Your Scheduler<\/b><\/span><\/p>\n

    To do this monthly posting exercise, access your Scheduler. Some users like to print out the calendar and do the first part of this in pencil. Others prefer to just save ideas right into the scheduler and move them around as they proceed. Either way works fine.<\/span><\/p>\n

    It is important to go in this order as we have tested and perfected this system. The order given is due to priorities of posts and that some posts must be placed on a certain calendar day by definition.<\/span><\/p>\n

    As a reminder, we want to create and schedule 3 posts per week.<\/span><\/p>\n

    Add Product Posts<\/b><\/span><\/p>\n

    First let\u2019s place our Message 1 – Product Posts. There should be one of these per week. Place them on one of your best days for posting. Monday can be a good default choice if you are not sure. <\/span><\/p>\n

    These posts are close to being an ad for your business but should sound softer than that. Social media is generally not the place for a \u201chard\u201d sell.<\/span><\/p>\n

    Add Special Events Posts<\/b><\/span><\/p>\n

    Next,  let\u2019s think if there are any unique special events for your particular business this month. Examples are:<\/span><\/p>\n

    Will you launch a new product?<\/span><\/p>\n

    Are you reaching a milestone like your first $100,000 in sales or your 100th customer?<\/span><\/p>\n

    Are you holding a webinar or planning to go live on Facebook?<\/span><\/p>\n

    Are you introducing a new web site?<\/span><\/p>\n

    These are all opportunities to talk about your business without being as \u201csalesy\u201d as you were in your product posts. <\/b><\/span><\/p>\n

    They also are things that are \u201cnews\u201d to your audience. They happen (usually) one time in the life of your company and you are reporting on it to your own audience. Let them know why they should care about this occasion.<\/span><\/p>\n

    Add National Holidays<\/b><\/span><\/p>\n

    Next add major national holidays like Labor Day or Halloween. Holidays can be a great chance to find more people than usual scrolling through their social feeds. They are usually in a good mood and therefore more open to learning new things. In other words,  it’s a perfect time to get your post in front of them. This post should tie in to the holiday and only sell your product very indirectly. <\/span><\/p>\n

    Add Minor Holidays of Interest<\/b><\/span><\/p>\n

    Now add minor holidays of national interest. Google “national holidays” for a link to this month\u2019s holidays. 90% of what you see at this site does not relate to your business at all. 10% does and can give you a different type of subject all together to post about.<\/span><\/p>\n

    For example, if you sell Western boots, the following national holidays could really extend the types of things your brand could post about:<\/span><\/p>\n