{"id":14391,"date":"2020-10-26T04:55:11","date_gmt":"2020-10-26T10:55:11","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=14391"},"modified":"2020-10-26T05:12:01","modified_gmt":"2020-10-26T11:12:01","slug":"shortcut-to-engagement","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/shortcut-to-engagement\/","title":{"rendered":"The Morning Mark &#8211;  Shortcut to Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14391\" class=\"elementor elementor-14391\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-597e11f elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"597e11f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ded9a jltma-glass-effect-no\" data-id=\"c3ded9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12426e2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"12426e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>THIS WEEK ON THE MORNING MARK:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37bbbb5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37bbbb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Shortcut to Engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232b111 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"232b111\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af03a9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5af03a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Engagement with our target audience is what so many of us are looking for on social media. An engaged audience is, well, engaged with your brand. Often this means they are either close to purchasing or already purchasing your product. <\/span><\/p><p class=\"p1\"><span class=\"s1\">But how do you get to this point? It can take months of trial and error to get any meaningful engagement going on any given social media channel.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Let\u2019s take a shortcut instead. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f990375 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f990375\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55398b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f55398b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP ONE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7fde jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20f7fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Identify your target audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626ac6e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"626ac6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">If you haven\u2019t already, create a profile of your ideal customer. Be specific. Try to include:<\/span><\/p><ul><li class=\"p1\"><span class=\"s1\">Gender<\/span><\/li><li class=\"p1\"><span class=\"s1\">Age<\/span><\/li><li class=\"p1\"><span class=\"s1\">Income<\/span><\/li><li class=\"p1\"><span class=\"s1\">Location<\/span><\/li><li class=\"p1\"><span class=\"s1\">Occupation<\/span><\/li><li class=\"p1\"><span class=\"s1\">Hobbies<\/span><\/li><li class=\"p1\"><span class=\"s1\">And other defining characteristics. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0553e08 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0553e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP TWO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d743c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64d743c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Find where your target audience is spending time online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945236a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"945236a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">What other brands have similar targets? This can take a little detective work on your part but find at least three other social pages where your audience could logically be found.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4a359 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fa4a359\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP THREE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d974b2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0d974b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Observe how other brands are eliciting engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efb61d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9efb61d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">What are hot topics besides their brand\u2019s individual products? Where are they getting likes, comments and shares? <\/span><\/p><p class=\"p1\"><span class=\"s1\">For example, it may be when they speak of:<\/span><\/p><ul><li class=\"p1\"><span class=\"s1\">Family<\/span><\/li><li class=\"p1\"><span class=\"s1\">Working out<\/span><\/li><li class=\"p1\"><span class=\"s1\">Coffee<\/span><\/li><li class=\"p1\"><span class=\"s1\">Gourmet Food<\/span><\/li><li class=\"p1\"><span class=\"s1\">Saving time<\/span><\/li><li class=\"p1\"><span class=\"s1\">Growing a business<\/span><\/li><li class=\"p1\"><span class=\"s1\">Travel<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\">Make yourself a list.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384406a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"384406a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP FOUR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3185c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b3185c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Try incorporating the topics into your channel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8433bae jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8433bae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">To be clear, we never suggest copying anyone else. We suggest taking these topics and giving them your own imprint. <\/span><\/p><p class=\"p1\"><span class=\"s1\">For example, let\u2019s say you own a workout studio, and you found a similar audience on a local coffee shop\u2019s page. There, they were talking about all the wonderful flavors of coffee, grinding your own beans, etc. <\/span><\/p><p class=\"p1\"><span class=\"s1\">On your workout site, you could talk with them about the health benefits of coffee, where to go locally to hang out, and more specific topics like the advantages and disadvantages of<span class=\"Apple-converted-space\">\u00a0<\/span>drinking caffeine before or after a workout. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69e5a7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f69e5a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7c03 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20f7c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Takeaway<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbeb3d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1cbeb3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">With a little sleuthing and a little time spent thinking about related topics, you can boost your engagement much quicker than traditional ways. Engagement will turn into leads and leads into conversions. Even then, you are not done &#8211; as you can continue to engage new customers to develop them into fans. The need for engagement never ends. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b95873 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b95873\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25107c2 jltma-glass-effect-no\" data-id=\"25107c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a2c9b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a0a2c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want a new bit of marketing each week? <a href=\"https:\/\/greyecreative.com\/staging\/8397\/newsletter\"><span style=\"text-decoration: underline\">Subscribe<\/span><\/a> to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at <a href=\"https:\/\/greyecreative.com\/staging\/8397\">smallbizbrands.com<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THIS WEEK ON THE MORNING MARK: Shortcut to Engagement Engagement with our target audience is what so many of us are looking for on social media. An engaged audience is, well, engaged with your brand. Often this means they are either close to purchasing or already purchasing your product. But how do you get to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[50,112,100],"tags":[87,88,149,129,151,86,106,130,145,144,105,102,95,150],"class_list":["post-14391","post","type-post","status-publish","format-standard","hentry","category-digital","category-social-media","category-the-morning-mark-2","tag-digital-marketing","tag-easy","tag-engagement-hacks-for-social-media","tag-engaging-content","tag-get-more-engagements-fast","tag-keep-marketing-simple","tag-marketing-your-business","tag-optimize-your-marketing","tag-optimize-your-website","tag-optimize-your-website-titles","tag-small-business-marketing","tag-small-business-owner","tag-social-media","tag-social-media-engagement"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/14391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=14391"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/14391\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=14391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=14391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=14391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}