{"id":13780,"date":"2020-08-20T12:29:52","date_gmt":"2020-08-20T18:29:52","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=13780"},"modified":"2020-09-02T14:54:53","modified_gmt":"2020-09-02T20:54:53","slug":"how-to-build-a-brand-name-quickly","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/how-to-build-a-brand-name-quickly\/","title":{"rendered":"The Morning Mark &#8211;  How to Build a Brand Name Quickly"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13780\" class=\"elementor elementor-13780\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-597e11f elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"597e11f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ded9a jltma-glass-effect-no\" data-id=\"c3ded9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12426e2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"12426e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>THIS WEEK ON THE MORNING MARK:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37bbbb5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37bbbb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"s1\">How to Build a Brand Name Quickly<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232b111 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"232b111\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af03a9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5af03a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">With the number of competitors most of us face, it&#8217;s important to build a brand name as quickly as possible to differentiate ourselves.<\/p><p class=\"p1\">What does a strong brand name lead to? When potential customers do a search, they will begin to enter your brand name, not the product name. They will enter Apple instead of mobile phone. This will lead potential customers directly to your site instead of being served up lots of options by the search engines.<\/p><p class=\"p1\"><span class=\"s1\">So how do we create a strong brand?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f990375 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f990375\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55398b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f55398b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP ONE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7fde jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20f7fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">We do our homework.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626ac6e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"626ac6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">We make sure we&#8217;re consistent with the brand we present to the world. Are we using the same brand colors and fonts in every marketing communication piece? The same keywords and messages? Creating a brand guide can help you with this goal. Refer to it often.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0553e08 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0553e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP TWO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d743c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64d743c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Build up your brand recognition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945236a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"945236a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Unless you have deep marketing pockets, you will most likely have to build up your brand recognition slowly. This is day in, day out communicating with your audience about your brand. As Michelle Garbera, Sales Director of <a href=\"http:\/\/www.powdermixdirect.com\/\"><span class=\"s2\">Powder Mix Direct <\/span><\/a>said, \u201cWhile your competition is focused on trying for viral home runs, you can build a solid foundation by hitting consistent singles. Trust is built slowly, but in the end, is extremely valuable.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41947d8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"41947d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP THREE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f873771 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f873771\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Make sure you are telling the truth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efb61d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9efb61d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">This simple advice is often overlooked. Whatever you&#8217;re saying about your brand should be what your customer is experiencing. <\/span><\/p><ul><li class=\"p1\"><span class=\"s1\">If you say you have fast service, be quick.<\/span><\/li><li class=\"p1\"><span class=\"s1\">If you say you have the best selection, stay up to date with your inventory. <\/span><\/li><li class=\"p1\"><span class=\"s1\">If you say you&#8217;re innovative, don\u2019t rest on your past technologies. <\/span><\/li><li class=\"p1\"><span class=\"s1\">If you say you care, are you showing that you do?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69e5a7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f69e5a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7c03 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20f7c03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Takeaway<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbeb3d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1cbeb3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Though none of these steps are exactly quick, if you follow them carefully, over time customers will remember your name. Just as they recently came to know Zoom or Tesla, they will come to remember your business name. This type of direct traffic flowing to your website from search engines is free, and doesn\u2019t that sound better than an expensive ad campaign? It&#8217;s also critical to a business\u2019 survival in the digital age.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b95873 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b95873\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25107c2 jltma-glass-effect-no\" data-id=\"25107c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0a2c9b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a0a2c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want a new bit of marketing each week? <a href=\"https:\/\/greyecreative.com\/staging\/8397\/newsletter\"><span style=\"text-decoration: underline\">Subscribe<\/span><\/a> to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at <a href=\"https:\/\/greyecreative.com\/staging\/8397\">smallbizbrands.com<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THIS WEEK ON THE MORNING MARK: How to Build a Brand Name Quickly With the number of competitors most of us face, it&#8217;s important to build a brand name as quickly as possible to differentiate ourselves. What does a strong brand name lead to? When potential customers do a search, they will begin to enter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49,50,100],"tags":[97,131,132,87,88,86,106,130,105,102],"class_list":["post-13780","post","type-post","status-publish","format-standard","hentry","category-branding","category-digital","category-the-morning-mark-2","tag-branding","tag-building-your-brand","tag-creating-your-brand-name","tag-digital-marketing","tag-easy","tag-keep-marketing-simple","tag-marketing-your-business","tag-optimize-your-marketing","tag-small-business-marketing","tag-small-business-owner"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/13780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=13780"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/13780\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=13780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=13780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=13780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}