{"id":13383,"date":"2020-06-18T12:20:02","date_gmt":"2020-06-18T18:20:02","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=13383"},"modified":"2023-09-07T07:57:01","modified_gmt":"2023-09-07T13:57:01","slug":"growing-the-owner-behind-the-small-biz","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/growing-the-owner-behind-the-small-biz\/","title":{"rendered":"The Morning Mark &#8211; Growing the Owner Behind the Small Biz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13383\" class=\"elementor elementor-13383\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-9e0425d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"9e0425d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f196f jltma-glass-effect-no\" data-id=\"c4f196f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-597e11f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"597e11f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ded9a jltma-glass-effect-no\" data-id=\"c3ded9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37bbbb5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37bbbb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Growing the Owner Behind the Small Biz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af03a9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5af03a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">While CEO\u2019s of Fortune 500 companies may have a very high profile, owners of small businesses can be just as visible within their small business world. You, too, are the face of your company. As such, it is advisable to take time, once a quarter, and evaluate that public presence and see what you could be doing to improve it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f990375 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f990375\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12426e2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"12426e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP ONE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7fde jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20f7fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Never stop continuously learning.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626ac6e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"626ac6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">As the owner, you are the expert on all things to do with your brand. Make sure you&#8217;re not so busy running the business that you&#8217;re neglecting to stay on top of your role as \u201cknowledge leader.\u201d<\/span><\/p><p class=\"p1\"><span class=\"s1\">Other than expertise about your core business, there are areas where you could be learning that will make you better at doing your job. <\/span><\/p><p class=\"p1\"><span class=\"s1\">Consider these clients of Small Biz Brands and their activities: <\/span><\/p><p class=\"p1\"><span class=\"s1\">One is earning a new certification.<\/span><\/p><p class=\"p1\"><span class=\"s1\">One is studying nutrition to supplement her pilates studio social posts.<\/span><\/p><p class=\"p1\"><span class=\"s1\">One is taking weekly public speaking classes to improve his ability to speak effectively on behalf of his law firm.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0553e08 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0553e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP TWO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d743c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64d743c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Embrace public relations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945236a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"945236a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">This is an old-school tactic that still works well for today\u2019s owners. <\/span><\/p><p class=\"p1\"><span class=\"s1\">Pick one local newspaper reporter to cultivate. This will take a while but will be worth it when you are asked to comment on a story for your company or industry. <\/span><\/p><p class=\"p1\"><span class=\"s1\">Join one industry group on LinkedIn and participate by commenting on topics and posts related to your expertise. Follow up with those who respond to your comment.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b6e37 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9b6e37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP THREE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47b5bd jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e47b5bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Ramp up networking.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c9d45 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2c9d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Network in whatever manner feels authentic to you. Ramping up begins with creating a comprehensive target list through Mail Chimp or another software. Add anyone who fits into the category of \u201cpotentially influential to my business.\u201d<\/span><\/p><p class=\"p1\"><span class=\"s1\">Back to &#8220;once a quarter&#8221; as we mentioned above, check this list and see who you could reach out to in order to nurture the contact. It could be lunch, a quick email, a phone call, or engaging with one of their posts. Don\u2019t let any of the contacts go too long without hearing from you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdc22a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0bdc22a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP FOUR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709f1a1 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"709f1a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Make a plan for marketing visibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbeb3d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1cbeb3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">This step is not right for every small business, but take a moment to think about if it&#8217;s right for yours. If selling happens when you establish a certain level of trust with your audience, what better way to build trust than to show there is an actual human being behind the company?<\/span><\/p><p class=\"p1\"><span class=\"s1\">You can be purposeful about this through creating a small digital marketing campaign for yourself in your role as owner. The campaign answers these questions: <\/span><\/p><ul><li class=\"p1\"><span class=\"s1\">Why did you create this company?<\/span><\/li><li class=\"p1\"><span class=\"s1\">What obstacles have you encountered and overcome?<\/span><\/li><li class=\"p1\"><span class=\"s1\">What continues to excite you about working in this field?<\/span><\/li><li class=\"p1\"><span class=\"s1\">Who helped you get here and continues to be important to your company today?<\/span><\/li><li class=\"p1\"><span class=\"s1\">How is your work in this field overall making the world a better place?<\/span><\/li><\/ul><p class=\"p1\"><span class=\"s1\">The good news is you can deliver your additional \u201cowner message\u201d for free through your existing marketing channels: website, social media, emails, blogs and public appearances.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69e5a7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f69e5a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac696ff jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac696ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Payoff: <\/span><span class=\"s1\">These four steps will make sure one of your best selling points, you, is not left untapped. You can set whatever tone you want that seems authentic (humble, energetic, knowledgable, even humorous) but start getting the message out that there&#8217;s a real, quality person behind the company that is worth knowing. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b95873 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b95873\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25107c2 jltma-glass-effect-no\" data-id=\"25107c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd1daa5 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"fd1daa5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a2c9b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a0a2c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Want a new bit of marketing each week? <a href=\"https:\/\/greyecreative.com\/staging\/8397\/newsletter\"><span style=\"text-decoration: underline\">Subscribe<\/span><\/a> to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at <a href=\"https:\/\/greyecreative.com\/staging\/8397\">smallbizbrands.com<\/a>.&nbsp;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Growing the Owner Behind the Small Biz While CEO\u2019s of Fortune 500 companies may have a very high profile, owners of small businesses can be just as visible within their small business world. You, too, are the face of your company. As such, it is advisable to take time, once a quarter, and evaluate that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49,50,48,100],"tags":[87,88,86,107,118,106,105,102,95],"class_list":["post-13383","post","type-post","status-publish","format-standard","hentry","category-branding","category-digital","category-marketing","category-the-morning-mark-2","tag-digital-marketing","tag-easy","tag-keep-marketing-simple","tag-marketing-ideas-for-small-business","tag-marketing-planning","tag-marketing-your-business","tag-small-business-marketing","tag-small-business-owner","tag-social-media"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/13383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=13383"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/13383\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=13383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=13383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=13383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}