{"id":13099,"date":"2020-05-08T12:24:27","date_gmt":"2020-05-08T18:24:27","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=13099"},"modified":"2020-05-11T07:53:16","modified_gmt":"2020-05-11T13:53:16","slug":"marketing-to-consumer-pain-points","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/marketing-to-consumer-pain-points\/","title":{"rendered":"The Morning Mark – Marketing to Consumer Pain Points"},"content":{"rendered":"\t\t
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\u00a0<\/p>

Good morning! Do you have one minute\u00a0to read<\/strong>\u00a0and one hour\u00a0to do<\/strong>? If so, you can improve your small business\u2019 marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let\u2019s get started:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This Week: Consumer Pain Point<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Answering to a consumer pain point is the secret to good digital marketing.<\/p>

Does your small business provide the answer to a consumer pain point? One of the best ways to get someone\u2019s attention is to let them know you understand their pain point. Provide a solution to their pain point, and they are captivated. Put this technique to use in your marketing copywriting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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STEP ONE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Know the magic formula of problem, agitate, solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This \u201ccopywriting formula\u201d has been around for a long time. The marketer introduces a problem<\/b> that the target audience has, agitate<\/b>s<\/strong> by using vivid language to really show understanding of the issue at hand, and then offers a solution<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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STEP TWO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Use the magic formula.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Think about how this formula relates to your own product. What do you do to alleviate your customer\u2019s pain point? Take a moment to write or type out “your” custom formula.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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STEP THREE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Implement this formula into your marketing tactics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Start adding this formula in your various marketing tactics. You can use it for: s<\/span>ocial posts and ads, google ads, emails, website copy, blog posts, presentation, videos and more. <\/span><\/p>

The copy produced by the formula will differ in length, depending on which marketing tactic you’re using.<\/span><\/p>

For example, imagine you have a mobile app that allows people to bid on auction items for charity. It solves the problem of how to let people who are not at your event in person bid on items\u00a0 <\/span>– thus tremendously increasing your audience.<\/span><\/p>

Problem: <\/b>Some event guests can’t bid on auction items because they are not able to attend the event in person<\/span><\/p>

Agitate:<\/b> Ask them to think about how much money that costs the event producer<\/span><\/p>

Solution: <\/b>Use of a simple mobile app that let’s your \u201centire\u201d audience bid any place, anytime. <\/b><\/span><\/p>

In it\u2019s shortest form, it could be a social post: <\/span><\/p>

\u201cTired of half your guest list missing the silent auction? We have an app that will make sure this is never a problem for you again.\u201d<\/span><\/p>

In it\u2019s longest form,\u00a0 <\/span>it could be a video or blog: <\/span><\/p>

It begins with a detailed description of the problem, moves on to specific examples and emotions for agitation, and spends more time describing the details of a solution. <\/span><\/p>

For best results, don\u2019t forget to add a clear, concise, compelling and credible call to action to any of these tactics, short or long form.Som<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Payoff: Now you’re speaking your audience\u2019s language. You’re building trust by showing them you are listening and understanding their exact problem. You build sales by showing them you have the perfect solution. <\/span><\/p>

(Next week we\u2019ll discuss how to reframe this when your audience doesn\u2019t have a pain point.)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Want a new bit of marketing each week? Subscribe<\/span><\/a> to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at smallbizbrands.com<\/a>. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 Good morning! Do you have one minute\u00a0to read\u00a0and one hour\u00a0to do? If so, you can improve your small business\u2019 marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let\u2019s get started: This Week: Consumer Pain Point Answering to a consumer pain point is the secret to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[48,100],"tags":[87,88,86,107,106,105,102],"class_list":["post-13099","post","type-post","status-publish","format-standard","hentry","category-marketing","category-the-morning-mark-2","tag-digital-marketing","tag-easy","tag-keep-marketing-simple","tag-marketing-ideas-for-small-business","tag-marketing-your-business","tag-small-business-marketing","tag-small-business-owner"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/13099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=13099"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/13099\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=13099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=13099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=13099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}