{"id":12527,"date":"2020-03-06T16:30:43","date_gmt":"2020-03-06T22:30:43","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=12527"},"modified":"2020-03-08T15:09:28","modified_gmt":"2020-03-08T21:09:28","slug":"is-your-usp-obvious-on-social-media","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/is-your-usp-obvious-on-social-media\/","title":{"rendered":"The Morning Mark &#8211; Is Your USP Obvious on Social Media?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12527\" class=\"elementor elementor-12527\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-9e0425d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"9e0425d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f196f jltma-glass-effect-no\" data-id=\"c4f196f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46f44c8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"46f44c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good morning! Do you have one minute\u00a0<strong>to read<\/strong>\u00a0and one hour<strong>\u00a0to do<\/strong>? If so, you can improve your small business\u2019 marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let\u2019s get started:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-597e11f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"597e11f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3ded9a jltma-glass-effect-no\" data-id=\"c3ded9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37bbbb5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37bbbb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Week: Is Your USP Obvious on Social Media?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af03a9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5af03a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Your unique selling point (USP) is the most important piece of information that people should know about your company. This is the data that helps people remember you. They literally use this information to file away your company name somewhere in their brain. Is your USP obvious to those who see you online? Let\u2019s find out.<\/p><p><span style=\"text-decoration: underline\">Get your USP ready for social media in three easy steps:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f990375 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f990375\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b77e28 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9b77e28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP ONE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139b4f1 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"139b4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choose your words carefully.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b47e21 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4b47e21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Write down your USP. Every word matters, so make sure each is carefully chosen for maximum impact. Examples are:\u00a0<\/p><ul><li>&#8220;My salads are all-organic, made from locally grown produce.&#8221;<\/li><li>&#8220;My clothes are look great\u00a0<em>and\u00a0<\/em>feel great. With my product, you don&#8217;t have to sacrifice comfort for style.&#8221;<\/li><li>&#8220;My law firm is user-friendly. That&#8217;s right! Working through legal hassles is a lot better when it comes with a focus on customer satisfaction.&#8221;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea0456 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bea0456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP TWO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d68e6f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7d68e6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get feedback about your company from recent posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9253c9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e9253c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next time you&#8217;re at lunch with a business associate or acquaintance, show them six of your most recent social posts on your phone. Ask them to describe what&#8217;s unique about your company based on what they see.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ca1cc jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c7ca1cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>STEP THREE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d52326b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d52326b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start creating upcoming posts in one sitting.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a828bd2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a828bd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Even if you have a grasp of your USP, there&#8217;s a very good chance that it&#8217;s not coming across in your social media. Don\u2019t feel bad. This is a common situation for many small business owners. It\u2019s hard enough to post on social media several times a week to begin with. It\u2019s even harder to do &#8220;purposeful&#8221; posting.<\/p><p>Resolve to change that. To do so, start creating your social media posts for the upcoming week all at once. Make sure in at least one post your USP is coming across loud and clear. You can do this directly (word for word) or indirectly with stories, testimonials, photos, video &#8211; you get the idea.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69e5a7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"f69e5a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac696ff jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac696ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Payoff:&nbsp;Each week, you&#8217;ll be posting about your USP in different ways and with different words. Overtime, it will start to sink in with your audience. Ask a business associate or acquaintance to describe your USP again after three months and see if you don\u2019t get a better answer. Once your USP is working well, start thinking about other messages that you want to make sure are coming across on your social platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bce29 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"f2bce29\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b95873 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b95873\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25107c2 jltma-glass-effect-no\" data-id=\"25107c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd1daa5 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"fd1daa5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a2c9b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a0a2c9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Want a new bit of marketing each week? <a href=\"https:\/\/greyecreative.com\/staging\/8397\/newsletter\"><span style=\"text-decoration: underline\">Subscribe<\/span><\/a> to the Morning Mark. Like our simple-but-proactive approach to marketing? Visit us at <a href=\"https:\/\/greyecreative.com\/staging\/8397\">smallbizbrands.com<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Good morning! Do you have one minute\u00a0to read\u00a0and one hour\u00a0to do? If so, you can improve your small business\u2019 marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let\u2019s get started: This Week: Is Your USP Obvious on Social Media? Your unique selling point (USP) is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[49,100],"tags":[86,107,106,105,102,95],"class_list":["post-12527","post","type-post","status-publish","format-standard","hentry","category-branding","category-the-morning-mark-2","tag-keep-marketing-simple","tag-marketing-ideas-for-small-business","tag-marketing-your-business","tag-small-business-marketing","tag-small-business-owner","tag-social-media"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/12527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=12527"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/12527\/revisions"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=12527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=12527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=12527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}