{"id":11399,"date":"2020-01-27T08:30:35","date_gmt":"2020-01-27T14:30:35","guid":{"rendered":"https:\/\/greyecreative.com\/staging\/8397\/?p=11399"},"modified":"2020-01-27T12:58:45","modified_gmt":"2020-01-27T18:58:45","slug":"tell-your-story-2","status":"publish","type":"post","link":"https:\/\/greyecreative.com\/staging\/8397\/tell-your-story-2\/","title":{"rendered":"The Morning Mark – Tell Your Story"},"content":{"rendered":"\t\t
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Good Morning! Do you have one minute to read<\/strong> and one hour to do<\/strong>? If so, you can improve your small business\u2019 marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let\u2019s get started! <\/p>\n

THIS WEEK\u2019S TOPIC: TELL YOUR STORY<\/h2>\n

Are you telling your business\u2019 story or are other\u2019s telling it for you? If it\u2019s the latter, it is probably not being told as you would like it to be.<\/span> <\/span><\/p>\n

3 EASY STEPS<\/span><\/strong><\/p>\n

Step One:<\/b><\/span> Let\u2019s turn your mission into an interesting story about you and how your business came to be. Try answering these questions about your business to help tell your story:<\/span><\/p>\n

How did you get the business started?<\/p>\n

What problem does your business solve?<\/p>\n

Why are you in this business? <\/p>\n

What inspires you each morning? <\/p>\n

What do you worry about at night? <\/p>\n

What is the occasional moment when you know all the work is worth it?<\/p>\n

What are your trying to accomplish?<\/p>\n

Remember to be authentic when telling your story. Your followers want to learn about and be part of your business, as long as you keep it real.  <\/p>\n

Step Two:<\/b><\/span> Now play \u201ceditor.\u201d<\/span> <\/span> <\/span>A full \u201cstory\u201d is too long for most social media. Take this story and turn it into a series of posts instead to run on social media. You can turn the answers to your questions above into individual posts.<\/span> <\/span><\/p>\n

For example, if every morning you wake up thinking about new ways to help nonprofits with your targeted software, your post might show:<\/p>\n

A photo of you drinking your coffee with a notepad and looking out the window in thought. The copy might say, \u201cI get my best ideas for helping nonprofits after my first cup of coffee.\u201d<\/p>\n

If your business is more corporate, you might show a screen shot of your features page and describe how motivated your team is in their early morning meetings by the thought of creating new features to help nonprofits.  <\/p>\n

Step Three:<\/b><\/span> Space these types of posts out over the next few months. Over time, others will begin to understand your story.<\/span> <\/span><\/p>\n

<\/p>\n

These types of posts are great for relationship building, which is one of the outcomes<\/span> <\/span>that distinguishes social media from other digital marketing. When people understand your business on a deeper level, they are much more likely to convert and become loyal customers. Start telling your own story today!<\/span><\/strong><\/p>\n

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Want to try a new cup of marketing each week? <\/b>Subscribe<\/b>.<\/b><\/p>\n

Like our simple but proactive approach to marketing your small business? <\/b><\/p>\n

Check us out at www.smallbizbrands.com<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Good Morning! Do you have one minute to read and one hour to do? If so, you can improve your small business\u2019 marketing in a big way. Each week, we will provide new ideas. Grab your morning beverage and let\u2019s get started!  THIS WEEK\u2019S TOPIC: TELL YOUR STORY Are you telling your business\u2019 story or are other\u2019s telling it for you? […]<\/p>\n","protected":false},"author":1,"featured_media":8859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"footnotes":""},"categories":[50,100],"tags":[87,88,98,99,86,95],"class_list":["post-11399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-the-morning-mark-2","tag-digital-marketing","tag-easy","tag-instagram","tag-instagram-tips","tag-keep-marketing-simple","tag-social-media"],"_links":{"self":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/11399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/comments?post=11399"}],"version-history":[{"count":0,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/posts\/11399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media\/8859"}],"wp:attachment":[{"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/media?parent=11399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/categories?post=11399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greyecreative.com\/staging\/8397\/wp-json\/wp\/v2\/tags?post=11399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}