Tutorial
Be Ready with Your Elevator Pitch
Picture yourself on an elevator. The door opens and your dream client, customer or investor walks in. Are you prepared to catch their interest in
Tutorial
Focus on a Social Media Marketing Plan
Some question the need for strategy when posting on social media. Strategy is as important here as anywhere else in business. It’s how you make
Tutorial
Add Writing to Your Social Media Skill Set
So you want to be good at social media. This is an excellent goal for a small business owner. However, one skill may be required
Tutorial
Whatever Your “Story”, You Need to Be Posting “Stories”
First there were Instagram stories, then Facebook and now LinkedIn. Maybe you jumped in at the start or are deciding to get involved now that
Tutorial
Using Video in Posts
STEP ONE Practice for a few days. Film yourself with your phone talking for 20 seconds about anything, just for practice. 20 second clips can
Tutorial
Sync Up Your Brand Persona
Your brand is more than logos, colors, and fonts. The best brands also have a distinct personality, different from all others in their industry. Think
Tutorial
A Laundry List of Formats of Social Media Posts
Do you ever sit down to post on social media and find you are having a creative block? Use this list of different types of
Tutorial
What Da Vinci Can Teach Us about Being More Creative on Social Media
What can da Vinci teach us about being more creative on social media? When you think of Leonardo da Vinci, you may think of natural-born
